Assistant Marketing Manager – Diamonds, Jewellery & Luxury Division

Assistant Marketing Manager – Diamonds, Jewellery & Luxury Division

Location: Mumbai (On-site)

Experience: 6+ Years (Minimum 3 Years in Luxury/Jewelry)

Compensation: ₹10,00,000 – ₹12,00,000 PA

About The Role

Luxury is not just about products — it is about emotion, aspiration, storytelling, and experience.

We are looking for an accomplished Assistant Marketing Manager who can bring together strategic thinking, premium brand aesthetics, and performance-driven execution to strengthen the presence of our Luxury Division across regional and global markets.

This role is designed for a marketing professional who understands how luxury consumers think, engage, and purchase. You will lead integrated marketing initiatives, oversee high-impact brand campaigns, and ensure every customer touchpoint reflects exclusivity, sophistication, and consistency.

Key Responsibilities Brand Strategy & Market Positioning

• Develop and execute 360° marketing strategies aligned with luxury brand positioning and business objectives.
• Build annual marketing calendars, campaign roadmaps, and launch strategies for new collections and initiatives.
• Conduct market research, trend analysis, and competitor benchmarking to identify growth opportunities.
• Align marketing plans with customer acquisition, retention, and CRM strategies.

Campaign Management & Brand Activation

• Lead integrated campaigns across Digital, PR, Influencer Marketing, Print, Retail, and Experiential channels.
• Collaborate closely with creative, retail, product, eCommerce, and external agency teams to maintain a unified luxury brand identity.
• Oversee premium content creation including campaign storytelling, visual direction, brand communication, and marketing assets.
• Plan and execute luxury activations, exclusive events, partnerships, and customer engagement experiences.

Digital & Performance Marketing

• Work alongside digital teams to optimize SEO, SEM, paid media, Meta Ads, and social media campaigns.
• Monitor campaign performance, customer engagement, and ROI metrics using data-driven insights.
• Manage CRM workflows and customer lifecycle initiatives using platforms such as Salesforce.

Leadership & Operations

• Manage marketing budgets with a strong focus on efficiency, performance, and ROI.
• Coordinate with external vendors, agencies, media partners, and influencers.
• Mentor junior team members and support cross-functional collaboration across departments.

Ideal Candidate Profile Experience

• 6+ years of experience in Marketing, Brand Management, or Digital Marketing.
• Mandatory minimum 3 years of experience within the Luxury or Jewelry industry.

Technical Expertise

• Strong understanding of luxury consumer behavior and premium brand storytelling.
• Hands-on experience with:
• Salesforce CRM
• Google Analytics
• Meta Ads Manager
• Performance Marketing Tools
• Social Media & Campaign Analytics

Core Competencies

• Strategic thinker with strong execution capabilities.
• Excellent project management and stakeholder management skills.
• Strong communication and presentation abilities.
• Exceptional attention to detail and aesthetic sensibility.
• Ability to thrive in a fast-paced luxury environment.

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• MBA/Master’s degree preferred.

Why Join Us?

This is an opportunity to shape the narrative of a growing luxury brand and create campaigns that leave lasting impressions. You will work on high-visibility projects, premium launches, and meaningful brand experiences while collaborating with ambitious and creative teams in the luxury space.

Skills: data,digital,jewelry,management,crm,marketing,customer,salesforce