Performance Marketing Specialist (Part-Time)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Specialist (Part-Time) based in Canada.

This is a hands-on, data-driven digital marketing role focused on driving measurable growth across paid media channels. You will be responsible for optimizing performance campaigns across Meta and Google Ads, turning insights into actionable improvements that directly impact lead generation and conversion outcomes. The role blends campaign execution, analytics, and experimentation, requiring a strong focus on ROI, attribution accuracy, and continuous optimization. You will also support tracking infrastructure using tools such as GA4 and Google Tag Manager to ensure clean, reliable marketing data. Working in a remote-first and collaborative environment, you will contribute to both strategic and tactical marketing decisions. This role is ideal for someone who enjoys solving performance puzzles, testing ideas quickly, and seeing clear business impact from their work. It offers the opportunity to work across global clients while shaping scalable digital growth strategies.

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Accountabilities:

Plan, manage, and optimize paid media campaigns across Meta Ads and Google Ads to drive qualified lead generation and improve ROI.

Execute ongoing campaign testing across audiences, creatives, bidding strategies, and landing pages to continuously improve performance.

Monitor and analyze campaign performance data, translating insights into actionable recommendations for optimization and growth.

Maintain accurate tracking and attribution systems using tools such as GA4, Google Tag Manager, Meta Pixel, and related conversion tracking platforms.

Ensure seamless flow of marketing data into CRM and marketing automation systems for accurate reporting and lead management.

Support SEO initiatives by contributing to on-page optimization and identifying opportunities for organic growth improvements.

Develop and deliver monthly performance reports, highlighting key metrics, insights, and optimization opportunities.

Identify trends, competitor movements, and emerging opportunities in digital marketing to inform campaign strategy.

Collaborate with stakeholders to improve messaging, creative direction, and conversion-focused strategies across campaigns.

Continuously optimize conversion rates and campaign efficiency across all digital channels.

Requirements

Minimum 2+ years of hands-on experience managing and optimizing paid media campaigns.

Strong expertise in Meta Ads Manager and Google Ads, with proven ability to drive performance outcomes.

Solid working knowledge of Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and conversion tracking systems.

Experience working with CRM platforms, marketing automation tools, and lead generation workflows.

Strong understanding of performance marketing fundamentals including attribution, funnel optimization, and ROI measurement.

Ability to analyze campaign data and translate insights into clear, actionable recommendations.

Strong communication skills with the ability to collaborate effectively with internal and external stakeholders.

Ability to work independently, manage priorities, and thrive in a remote, fast-paced environment.

Nice to have: exposure to SEO, landing page optimization, and multi-channel attribution models.

Benefits

Fully remote work setup with flexible working arrangements (part-time schedule).

Work-from-home support including company-provided equipment and connectivity assistance.

Exposure to international clients and global marketing environments.

Flexible work-life balance with a structured part-time schedule.

Opportunities for ongoing learning, professional development, and skill growth.

Collaborative, people-first culture that values autonomy and accountability.

Employee engagement activities, both virtual and in-person events.

Opportunity to directly impact campaign performance and measurable business growth.

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How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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