Brand Marketing Manager – Luxury & Lifestyle Division

Job Title: Brand Marketing Manager – Luxury & Lifestyle Division

Location: Mumbai (On-site)

Employment Type: Full-Time

Experience Required: 6+ Years

Compensation: ₹10,00,000 – ₹12,00,000 PA

About The Role

DiambelGroup is seeking a strategic and creative Brand Marketing Manager to lead premium brand positioning, integrated campaigns, and customer engagement initiatives for our Luxury & Lifestyle Division. The ideal candidate will combine analytical thinking with strong creative instincts to drive impactful marketing strategies across digital and offline touchpoints.

This role requires hands-on execution experience along with the ability to conceptualize high-impact brand campaigns that resonate with luxury audiences.

Key ResponsibilitiesBrand Strategy & Planning

• Develop and execute 360° marketing strategies aligned with brand vision and business objectives.
• Build annual marketing plans, campaign calendars, and launch roadmaps.
• Conduct market research, competitor benchmarking, and customer behavior analysis.
• Collaborate with sales and CRM teams to strengthen customer acquisition and retention strategies.

Campaign Execution

• Lead integrated campaigns across digital, influencer, PR, retail, experiential, and offline channels.
• Coordinate with creative, retail, eCommerce, and content teams to ensure brand consistency.
• Oversee luxury-focused content creation, storytelling, visual direction, and campaign assets.
• Execute high-end events, activations, partnerships, and collaborations.

Digital & Performance Marketing

• Manage and optimize digital marketing campaigns including Meta Ads, Google Ads, SEO/SEM, and email marketing.
• Monitor KPIs, engagement metrics, and ROI to improve campaign performance.
• Work closely with CRM platforms and analytics tools to drive customer engagement.

Team & Stakeholder Management

• Manage external agencies, production vendors, and creative partners.
• Mentor junior team members and support cross-functional collaboration.
• Handle marketing budgets efficiently while ensuring ROI-focused execution.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business; MBA preferred.
• 6+ years of marketing experience.
• Minimum 3 years of experience in luxury, jewellery, fashion, or premium lifestyle brands.
• Strong expertise in brand marketing, storytelling, and campaign execution.
• Hands-on experience with Google Analytics, Meta Ads, Salesforce/CRM platforms.
• Excellent communication, project management, and leadership skills.
• Strong understanding of luxury consumer behavior and premium branding.

Skills: crm,data,customer,salesforce,jewelry,management,marketing,digital