Content Writer- BPO

Job Summary

Tech Mahindra is seeking a skilled and creative Content Writer to develop high-quality, engaging, and impactful content that supports our brand voice, business goals, and global digital presence. The ideal candidate will have strong writing and research skills, a passion for technology-driven storytelling, and the ability to translate complex technical concepts into clear, compelling narratives for diverse audiences.

Key Responsibilities

• Create, write, edit, and proofread a wide range of content including website pages, blogs and articles, case studies, whitepapers, press releases, social media posts, email marketing content, brochures, newsletters, and corporate presentations
• Develop content aligned with Tech Mahindra’s brand guidelines, tone, and messaging framework
• Collaborate with marketing, design, sales, product, and technical teams to create content that supports campaigns and business objectives
• Translate complex IT, digital transformation, and technology concepts (AI, Cloud, 5G, IoT, Cybersecurity, etc.) into user-friendly content
• Optimize content for SEO using keywords, metadata, and best practices to improve search visibility
• Conduct market and competitor research to ensure content relevance and differentiation
• Manage multiple content projects simultaneously while meeting deadlines
• Update existing content to ensure accuracy, consistency, and freshness
• Support employer branding, thought leadership, and internal communication initiatives
• Maintain content calendars and track content performance using analytics tools

Required Skills and Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• 2+ years of professional content writing experience, preferably in IT services, technology, or B2B marketing
• Exceptional written and verbal communication skills in English
• Strong editing and proofreading abilities with keen attention to detail
• Experience writing for digital platforms and understanding of SEO fundamentals
• Ability to adapt writing style for different audiences, industries, and formats
• Proficiency in content management systems (CMS), MS Word, PowerPoint, and collaboration tools
• Strong research and analytical skills
• Ability to work independently and collaboratively in a fast-paced environment

Preferred Qualifications

• Experience working in an IT services, consulting, or technology company
• Familiarity with digital marketing tools such as Google Analytics, SEMrush, or similar platforms
• Experience in thought leadership and long-form content creation
• Basic understanding of UX writing and content strategy
• Exposure to global markets and multicultural audiences

Behavioral Competencies

• Creative and strategic thinker
• Strong organizational and time-management skills
• Customer-focused mindset
• Proactive, adaptable, and open to feedback
• High level of professionalism and ownership

Why Join Tech Mahindra?

• Work with a global organization driving digital transformation for Fortune 500 clients
• Opportunity to create content for cutting-edge technologies and global markets
• Collaborative work culture with learning and growth opportunities
• Competitive compensation and comprehensive benefits
• Be part of a purpose-driven organization focused on innovation, sustainability, and positive change