Hiring for a leading MNC into Events & Exhibition Industry:

Job Title: Marketing Manager (IMW) - Martech / B2G Marketing specialist

Job location: Delhi

Key responsibilities:

Marketing Strategy & Campaign Management

• Assist the Director – Business Development in developing and optimizing marketing strategies aligned with exhibition objectives.
• Plan, execute, and monitor integrated marketing campaigns across digital and traditional channels, including social media, email marketing, SEO, SEM, and advertising.
• Support sales teams with market insights, positioning, and go-to-market strategies.

Brand & Budget Management

• Assist in managing marketing budgets, ensuring effective allocation of resources and maximum ROI.
• Maintain consistency in brand messaging, visual identity, customer experience (CX), and communication across all marketing platforms and collaterals.

Market Research & Analytics

• Conduct market research to analyze industry trends, customer behavior, competitor activities, and emerging opportunities.
• Track campaign performance through KPIs, generate reports, and recommend optimization strategies.

Government Sector Marketing

• Develop and implement marketing initiatives targeting Government departments, Ministries, PSUs, and public sector organizations.
• Design campaigns aligned with government priorities, policies, and initiatives.
• Create marketing content including whitepapers, case studies, policy briefs, presentations, and promotional materials.
• Collaborate with government agencies, PSUs, ministries, and industry associations for joint marketing initiatives.

Event & Stakeholder Management

• Lead and oversee on-site execution of exhibitions and events.
• Manage high-value visitors, buyers, VIPs, media representatives, association leaders, vendors, and internal stakeholders to ensure seamless event delivery.
• Participate in and promote government events, summits, exhibitions, and industry forums.

Process & Compliance

• Ensure adherence to organizational processes, systems, compliance standards, and government communication guidelines.
• Coordinate effectively with Sales, Projects, Operations, and external partners to achieve business objectives.

Required Skills & Experience

• Excellent written and verbal communication skills.
• Strong understanding of digital marketing, including SEO, SEM, SMO, PPC/CPC, Google Ads, Google Analytics, social media, and email marketing.
• Experience with customer data platforms, audience segmentation, marketing automation, and campaign orchestration tools.
• Proficiency in marketing analytics and performance measurement.
• Strong analytical skills with the ability to interpret market trends, customer behavior, and campaign data.
• Creative mindset with the ability to generate innovative marketing ideas and adapt to evolving technologies and trends.
• Excellent organizational, planning, and project management abilities.
• Results-oriented with strong attention to detail.
• Excellent interpersonal skills and ability to work effectively in cross-functional and cross-cultural environments.
• Experience in exhibitions, B2B marketing, events, government sector marketing, or public sector engagement will be an added advantage.

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Experience

• Total : 10 years (Preferred)
• B2B /B2G Marketing: 8 years (Preferred)
• Digital / Martech: 8 years (Preferred)

Location:

• Delhi, Delhi (Delhi) (Preferred)

Work Location: In person