Creative Writer / Copywriter —Brand Communication*

Creative Writer / Copywriter — App & Brand Communication*

• Location:* Mumbai (on-site)
• Team:* Marketing / Growth
• Reports to:* [Head of Marketing / Growth Lead]
• About the role*

Pinkvilla Buzz is a short-form, non-fiction, creator-led entertainment app built for a

Gen Z audience that lives and breathes pop culture. We're looking for a sharp, fast,

pop-culture-fluent writer who can own the voice of the app across every touchpoint

— from the push notification that pulls someone back in, to the social post that goes

viral, to the press note that lands a headline.

You'll be the connective tissue of how Buzz sounds everywhere it speaks.

• What you'll do*
• Write CLM / lifecycle copy — push notifications, in-app messages, email, and SMS

across onboarding, engagement, re-engagement, and win-back journeys, with a

focus on driving opens, taps, and retention.

• Craft social post copy across Instagram, YouTube, Snapchat, X, and emerging

platforms — captions, hooks, threads, and reactive/trend-led content that earns

shares.

• Develop media and PR communication — press releases, media announcements,

launch notes, and partner/brand communication.

• Write any other app-facing or brand communication as needed — app store

descriptions, feature announcements, community/Circles messaging, microcopy, and

campaign lines.

• Adapt a single message across formats and platforms without losing the core idea

or the brand voice.

• Collaborate with growth, product, design, and editorial teams to turn briefs into copy

that performs and ships on time.

• Track what works — partner with growth on A/B tests for CLM and social copy, and

iterate based on performance data.

• What we're looking for*
• 2–5 years writing copy communication for consumer apps, entertainment, media,

or D2C brands (strong portfolios with less experience welcome).

• A genuine pulse on Indian and global pop culture, celebrity, entertainment, and

internet trends.

• Mastery of short-form writing — you can say more in 8 words than most people do

in 80.

• Range: you can be witty on social, persuasive in a push notification, and credible in

a press release.

• Understanding of app funnels, retention, and how copy drives behaviour

(CLM/CRM tooling experience like MO Engage, CleverTap, or Web Engage is a

plus).

• Excellent command of English; comfort writing in Hinglish and culturally-coded tone

for Gen Z.

• Speed, ownership, and the ability to juggle multiple briefs without dropping quality.
• Nice to have*
• Experience writing for OTT, short-form video, or creator-economy platforms.
• A track record of copy that went viral or measurably moved a metric.