Role Overview
Leading is hiring a entry-level Email Marketing Program Associate, Self-Service growth. This is a full-time role in IN. Part of Leading's Lifecycle hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As a Program Associate, Email Marketing, your role involves supporting and growing product-led email programs to assist users in moving through activation, adoption, and expansion. You will collaborate closely with IT, Marketing Operations, Product Analytics, Product Marketing, Product, and regional teams to deliver thoughtful, timely, and locally relevant email experiences. Your key responsibilities will include:
- Executing the email marketing strategy, encompassing audience sourcing, nurture flow design, automation, and product-triggered messaging
- Building and managing automated, scalable email programs using Marketo, such as lifecycle and behavior-based flows
- Designing and executing email experimentation (A/B and multivariate testing) to optimize subject lines, messaging, timing, and conversion performance
- Working with cross-functional teams to identify, build, and operationalize email triggers based on product telemetry and user behavior
- Actively sourcing new audience segments to broaden the email campaign reach
- Supporting the scaling of product-led and lifecycle email programs across different regions
Your role also involves managing operational health and optimization nurtures, guiding users towards best practices, feature adoption, and improved system performance. This includes various nurture programs tailored to distinct use cases, personas, and stages of the user journey, triggered by in-product signals, usage patterns, and lifecycle milestones. You will collaborate with Analytics to track performance and enhance engagement and conversion continuously.
Additionally, ensuring operational excellence, compliance with email regulations, and maintaining quality across all email programs will be part of your responsibilities. You will contribute to documentation and best practices for repeatable and scalable execution. Collaborating with various teams such as Product Marketing, Product, IT, Marketing Operations, and Product Analytics to align messaging with product priorities and user journeys is essential for successful email campaigns.
To excel in this role, you should have 2-3 years of experience working with email marketing platforms, familiarity with lifecycle marketing, nurture programs, and product-led growth concepts, and the ability to translate product signals and user behavior into clear, helpful messaging for customers. Strong attention to detail, organizational skills, and the ability to work collaboratively across teams in a fast-paced environment are also crucial for success. As a Program Associate, Email Marketing, your role involves supporting and growing product-led email programs to assist users in moving through activation, adoption, and expansion. You will collaborate closely with IT, Marketing Operations, Product Analytics, Product Marketing, Product, and regional teams to deliver thoughtful, timely, and locally relevant email experiences. Your key responsibilities will include:
- Executing the email marketing strategy, encompassing audience sourcing, nurture flow design, automation, and product-triggered messaging
- Building and managing automated, scalable email programs using Marketo, such as lifecycle and behavior-based flows
- Designing and executing email experimentation (A/B and multivariate testing) to optimize subject lines, messaging, timing, and conversion performance
- Working with cross-functional teams to identify, build, and operationalize email triggers based on product telemetry and user behavior
- Actively sourcing new audience segments to broaden the email campaign reach
- Supporting the scaling of product-led and lifecycle email programs across different regions
Your role also involves managing operational health and optimization nurtures, guiding users towards best practices, feature adoption, and improved system performance. This includes various nurture programs tailored to distinct use cases, personas, and stages of the user journey, triggered by in-product signals, usage patterns, and lifecycle milestones. You will collaborate with Analytics to track performance and enhance engagement and conversion continuously.
Additionally, ensuring operational excellence, compliance with email regulations, and maintaining quality across all email programs will be part of your responsibilities. You will contribute to documentation and best practices for repeatable and scalable execution. Collaborating with various teams such as Product Marketing, Product, IT, Marketing Operations, and Product Analytics to align messaging with product priorities and user journeys is essential for successful email campaigns.
To excel in this role, you should have 2-3 years of experience working with email marketing platforms, familiarity with lifecycle marketing, nurture programs, and product-led growth concepts, and the ability to translate product signals and user behavior into clear, helpful messaging for customers. Strong attention to detail, organizational skills, a
Frequently Asked Questions
How do I apply for the Email Marketing Program Associate, Self-Service growth position at Leading?
Use the Apply button above to submit your application directly to Leading. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Email Marketing Program Associate, Self-Service growth position at Leading located?
This position is based in IN. Leading has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Email Marketing Program Associate, Self-Service growth at Leading earn?
Leading has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Email Marketing Program Associate, Self-Service growth role at Leading posted?
This role was posted on May 6, 2026 (49 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
Is the Email Marketing Program Associate, Self-Service growth role at Leading entry-level?
Yes. This is an entry-level position. Strong candidates typically have 0-2 years of relevant work experience, internships, or significant project work. Read the full description for any specific qualification requirements Leading has listed.
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