Role Summary

This position is focused on driving direct retail sales for ABHFL in Delhi by managing DSA relationships, building local market opportunities, and ensuring strong execution across the sales lifecycle. The role combines business development, partner management, operational follow-through, and performance tracking to support target achievement.

Sales Planning and DSA Management

• Work with the AH (Sales) team at ABHFL to build and execute a plan that supports target achievement while taking local market trends and competitor activity into account.
• Monitor the local market and competitor offerings on a regular basis, then adjust DSA efforts and priorities based on those findings.
• Continuously assess the effectiveness of the DSA network and improve operational efficiency so that active partnerships deliver the best possible business outcomes.
• Prepare and share periodic MIS updates covering disbursements, profitability, DSA performance, NPAs, market expansion, and similar business metrics, and use the insights to proactively guide DSA partners.

Customer Acquisition and Engagement

• Identify opportunities for business growth in the local market and adapt DSA engagement strategies accordingly.
• Collaborate closely with DSA partners on identified prospects, using a partnership-driven approach and clearly communicating product features and unique selling points to improve closure rates and customer experience.
• Stay in touch with prospects in progress and DSA partners to keep transaction status clear and ensure operational compliance for timely approvals.
• Implement engagement schemes that increase DSA participation, sales, and profitability while balancing growth with cost control.

Operational Effectiveness

• Track and support efficient DSA operations across the full customer lifecycle, including sourcing, approval, servicing, and collections.
• Improve turnaround times and process efficiency by coordinating with stakeholders across risk, operations, and sales governance.
• Adopt better processes and proven practices to strengthen operational effectiveness, productivity, and the overall business contribution of DSA partners for ABHFL.

Additional Information

The original posting also referenced supporting actions, accountability, and key result areas. These points have been incorporated into the role summary and responsibility sections above.

Responsibilities

• Plan and execute target-achievement strategies with the AH (Sales) team, factoring in competition and local market conditions.
• Review market dynamics and competitor offerings regularly and refine DSA action plans as needed.
• Evaluate DSA performance continuously and drive operational improvements to maximize partner effectiveness.
• Prepare MIS reports on key metrics such as disbursements, profitability, DSA productivity, NPAs, and market growth.
• Identify local growth opportunities and tailor DSA engagement to support business expansion.
• Work with DSA partners on potential customers, explain product strengths clearly, and support successful closures.
• Maintain communication with prospects and partners to clarify transaction progress and ensure compliance for faster approvals.
• Introduce schemes that improve DSA engagement, sales output, and profitability.
• Monitor DSA processes across sourcing, approval, servicing, and collections.
• Coordinate with risk, operations, and sales governance teams to reduce turnaround time and improve process efficiency.
• Implement better operating practices that enhance productivity and partner contribution.