Demand Generation Specialist, Insurance

Full Timemid

Hyderabad,IndiaPosted 6 weeks ago

Role Overview

InvoiceCloud, Inc. is hiring a mid-level Demand Generation Specialist, Insurance. This is a full-time role in Hyderabad. Part of InvoiceCloud, Inc.'s Demand Generation hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.

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Job Description

About InvoiceCloud:

Demand Generation Specialist

Hyderabad, India

About InvoiceCloud:

InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.
Job Details
We are seeking a highly motivated Demand Generation Specialist to support pipeline growth for InvoiceCloud’s payments and billing technology solutions. This role will focus on executing integrated demand generation programs that attract, engage, and convert target audiences across key business verticals.
The ideal candidate brings experience in B2B demand generation and campaign execution, with the ability to support programs across channels and help optimize performance throughout the funnel. This role will partner closely with the Demand Generation leader, as well as Sales, Product Marketing, Revenue Operations, and broader Marketing teams, to execute campaigns and drive measurable pipeline contribution.
Success Profile
At InvoiceCloud, success is anchored in our core competencies. These competencies guide how every employee delivers impact across their role.
Takes Ownership

Supports execution of demand generation programs across key business verticals, helping drive campaign performance and pipeline contribution.
Coordinates end-to-end campaign execution, including setup, launch, QA, monitoring, and follow-up.
Partners with the Demand Generation leader and cross-functional stakeholders to align campaign activities with target accounts, messaging, and business priorities.
Maintains accurate campaign tracking, documentation, and reporting to support visibility and continuous improvement.

Drives Efficiency

Executes campaign workflows across marketing automation, CRM, and ABM platforms to support complex B2B sales cycles.
Helps build, launch, and optimize nurture programs and lifecycle campaigns to improve lead progression and conversion.
Supports audience segmentation, list management, and campaign processes to improve consistency and reduce manual effort.
Uses campaign and funnel performance data to identify opportunities for optimization and stronger ROI.

Results Driven

Executes full-funnel demand generation campaigns that contribute to qualified pipeline growth across target markets.
Tracks and reports on KPIs such as MQLs, SQLs, pipeline contribution, conversion rates, and campaign performance.
Supports industry events and conferences through coordinated pre-event, onsite, and post-event campaign execution.
Continuously tests and refines campaign elements to improve engagement, conversion, and pipeline outcomes.

Innovative

Uses ABM tools, intent signals, and campaign insights to help identify and engage high-value accounts and buying groups.
Applies marketing automation and AI-enabled platform capabilities to improve targeting, personalization, and campaign effectiveness.
Supports development and promotion of content assets such as webinars, whitepapers, case studies, calculators, and solution briefs.
Experiments with new campaign tactics, channels, and optimization approaches to improve demand generation results over time.

Requirements

2–4+ years of experience in B2B demand generation, campaign execution, or digital marketing, ideally within payments, fintech, billing, or SaaS
Hands-on experience with marketing automation platforms, CRM systems such as Salesforce, ABM tools, and digital campaign platforms
Strong analytical skills with the ability to interpret campaign performance data and make optimization recommendations
Excellent communication and collaboration skills
Ability to simplify complex value propositions into clear, effective campaign messaging
Familiarity with enterprise buyer groups and multi-stakeholder purchasing processes is preferred
Experience supporting campaigns across multiple verticals or audience segments is a plus

InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.

This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.

If you require a disability-related or religious accommodation during the application or recruitment process, and wish to discuss possible adjustments, please contact jobs@invoicecloud.com.

Click here to review InvoiceCloud’s Job Applicant Privacy Policy.

For recruitment agencies: InvoiceCloud does not accept unsolicited resumes from agencies. Please do not forward resumes to our job aliases, employees, or any other company location. InvoiceCloud is not responsible for any fees associated with unsolicited submissions.

About InvoiceCloud, Inc.

InvoiceCloud, Inc.

invoicecloud.net

Demand GenerationOn-site

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Frequently Asked Questions

How do I apply for the Demand Generation Specialist, Insurance position at InvoiceCloud, Inc.?

Use the Apply button above to submit your application directly to InvoiceCloud, Inc.. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Demand Generation Specialist, Insurance position at InvoiceCloud, Inc. located?

This position is based in Hyderabad. InvoiceCloud, Inc. has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a Demand Generation Specialist, Insurance at InvoiceCloud, Inc. earn?

InvoiceCloud, Inc. has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Demand Generation Specialist, Insurance role at InvoiceCloud, Inc. posted?

This role was posted on May 13, 2026 (47 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.