Sales Development Representative (SDR) – Demand Generation

Experience: 2+ Years

Employment Type: Full-Time

Industry: Branding, Advertising & Digital Marketing Agency

About Brandstory

Brandstory is a leading branding and digital marketing agency that helps businesses build impactful brands and accelerate growth through innovative marketing, branding, and digital solutions. We are looking for a proactive and results-driven Sales Development Representative (SDR) – Demand Generation to drive lead generation, prospect engagement, and business growth.

Job Description

We are seeking an energetic and goal-oriented SDR – Demand Generation with 2+ years of experience in B2B lead generation, cold calling, and outbound sales. The ideal candidate should have strong communication skills, experience identifying potential clients, and the ability to generate qualified opportunities for the sales team through strategic outreach and demand generation initiatives.

Key Responsibilities

• Conduct outbound prospecting through cold calling, email campaigns, LinkedIn outreach, and other channels.
• Generate and qualify leads through demand generation activities.
• Identify decision-makers and key stakeholders within target organizations.
• Schedule meetings and appointments for the business development team.
• Build and maintain a healthy sales pipeline.
• Research potential clients and identify new business opportunities.
• Follow up consistently with prospects and nurture relationships.
• Collaborate with marketing and sales teams to align lead generation strategies.
• Maintain accurate records of prospect interactions in CRM systems.
• Achieve monthly and quarterly lead generation and meeting-booking targets.
• Support demand generation campaigns, webinars, events, and marketing initiatives.
• Monitor industry trends, competitor activities, and market opportunities.
• Provide regular reports on outreach activities, lead status, and pipeline performance.

Required Skills & Competencies

• Minimum 2 years of experience in Sales Development, Lead Generation, Demand Generation, Inside Sales, or Business Development.
• Strong experience in cold calling and outbound prospecting.
• Excellent verbal and written communication skills.
• Experience using LinkedIn Sales Navigator and CRM tools.
• Strong understanding of B2B sales processes and lead qualification techniques.
• Ability to engage prospects and build relationships with decision-makers.
• Strong negotiation and persuasion skills.
• Self-motivated, target-driven, and results-oriented.
• Excellent organizational and time-management skills.
• Ability to work independently and as part of a team.

Preferred Skills

• Experience working in a branding, advertising, digital marketing, SaaS, or IT services company.
• Familiarity with CRM platforms such as HubSpot, Zoho CRM, Salesforce, or similar tools.
• Experience with email automation and lead nurturing campaigns.
• Knowledge of digital marketing services and branding solutions.
• Experience handling international clients and outbound sales campaigns.

Qualification

• Bachelor's degree in Business Administration, Marketing, Sales, Communications, or a related field.
• Equivalent practical experience in sales, lead generation, or business development will also be considered.

Why Join Brandstory?

• Work with a growing and dynamic branding and digital marketing agency.
• Opportunity to engage with clients across multiple industries.
• Collaborative and performance-driven work environment.
• Career growth opportunities in sales, business development, and account management.
• Exposure to innovative branding and digital marketing solutions.

Interested candidates can apply by sharing their updated resume and relevant sales achievements.