Media Buyer (Google & Meta Ads) (Paid Media Manager)
Impact MediaJob Description
Are you a data-driven media buyer with a passion for digital advertising and a track record of optimizing Google & Meta Ad campaigns? Do you thrive in a fast-paced, mission-driven environment where your skills directly contribute to meaningful impact?
Impact Media, a growing digital marketing agency based in Montreal, QC, is looking for an experienced Media Buyer with a strong focus on Google & Meta Ads to join our team. You'll be responsible for building and managing high-performance paid media campaigns, driving results for various brands across multiple industries.
We’re looking for someone who can take ownership of paid media strategy, analyze data to uncover opportunities, and bring proactive solutions to the table. You’ll collaborate closely with our internal team and clients to drive campaign success and support overall business growth.
Experienced Candidate Request
This is not an entry level position. Training will be provided for general software and processes of Impact Media but candidates should have previous experience managing paid client accounts.
About Impact Media
Impact Media is a fast-growing digital marketing agency based in Huntington, WV & Montreal, QC that specializes in social media management, video production, content creation, and paid advertisement.
At Impact Media, we believe that marketing should be sustainable, ethical, and impactful. Our mission is to help Appalachian brands & social impact initiatives succeed by creating engaging, high-quality content that aligns with their values and resonates with their audience.
Role & Responsibilities
- Develop, implement, and manage advanced Google Ads strategies across Search, Display, Video (YouTube), and Performance Max.
- Develop, implement, and manage advanced Meta (Facebook & Instagram) campaigns for client success.
- Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working
- Analyze client brands, goals, and user personas to design campaigns that convert.
- Conduct thorough keyword research, competitor analysis, and audience targeting strategies.
- Set up, monitor, and continuously optimize campaign performance for ROAS and lead generation goals.
- Use tools such as Google Ads Manager, Looker Studio, Supermetrics, and Google Analytics to track and report performance.
- Write effective ad copy and suggest creative directions for display and video ads.
- Build detailed campaign schedules and roadmaps from onboarding to ongoing management.
- Deliver clear, actionable reports to clients with performance insights and next-step recommendations.
- Stay updated on changes in ad platforms, privacy laws, and digital marketing trends.
- Collaborate closely with team members on cross-channel marketing strategies.
Commitment
40 Hours Per Week with Three Month Trial Period
This role is aimed to be filled by June 1st 2026
Job Specifications
Located in Montreal, Quebec.
Hybrid work - mostly remote
Fixed term contract (Independent contractor agreement - not employment)
Qualifications
- 3+ years of experience managing Google Ads campaigns (required)
- 3+ years of experience managing Meta/Facebook Ads (required)
- 2+ years working directly with clients in an agency or consulting setting
- Strong understanding of PPC strategy, bidding models, and account architecture
- Strong understanding of the creative process as well as the systematic iteration/testing of creatives
- Proven ability to manage ad spend efficiently across multiple campaigns and clients
- Comfortable with Google Analytics, reporting dashboards, and budget pacing
- Bonus: Experience with other ad platforms (TikTok, LinkedIn, Pinterest) is a plus
Ideal Skills & Traits For Job
- Strategic Thinker: Can create campaigns aligned with business objectives
- Data-Driven: Confident analyzing performance metrics to guide decisions
- Clear Communicator: Explains complex results simply and professionally
- Client-Centered: Builds trust and strong relationships with clients
- Organized: Able to juggle multiple accounts, timelines, and priorities
- Creative: Brings fresh ideas and new testing opportunities to the table
- Self-Starter: Takes initiative and works well independently
- Collaborative: Works well with cross-functional teams in a remote setting
Salary Range
$70,000 - 80,000 (CAD) based on experience.
Benefits
- Performance based bonuses
- Commission Opportunities
- Wellness programs
- Flexible Work Hours
- Independence
- Remote or Work from home options
- Parental Leave
- Career Training/Advancement Opportunities
- Floating Holidays
- Paid Time-Off
- Dynamic business culture
- Financial Wellness Education
How To Apply
Please send an introduction of yourself, experience, and why you are a great fit for this position to or apply through this form: https://www.impactagency.io/application-form
Job Types: Full-time, Fixed term contract
Pay: $70,000.00-$80,000.00 per year
Benefits
- Employee assistance program
- Flexible schedule
- Paid time off
- Profit sharing
- Wellness program
- Work from home
Experience
- managing Google Ads campaigns for clients: 3 years (required)
- working directly with clients in an agency: 3 years (required)
Work Location: Hybrid remote in Montréal, QC
About Impact Media
Impact Media
impact.site
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