Marketing Operations Lead

Full Timemid

Delhi, IndiaPosted 15 days ago

Job Description

<div>This position is with <a class="notion-link-token notion-focusable-token notion-enable-hover" href="https://www.manifest.inc/about-us" target="_blank" data-token-index="1">Manifest Global</a>, which also includes trailblazer brands such as Cialfo, Explore, BridgeU, and Kaaiser.</div> Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as <a href="https://www.cialfo.co/about-us" target="_blank">Cialfo</a>, <a href="https://bridge-u.com/about/careers/" target="_blank">BridgeU</a>, <a href="https://www.explore.study/careers" target="_blank">Explore</a>, and <a href="https://kaaiser.net/careers" target="_blank">Kaaiser</a>, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem.  Our Mission To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time. About This Role We are a team of passionate people focused on making the world accessible through education. We’re seeking a Marketing Operations Manager to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination. You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization. What You Will Be Doing Marketing Automation & CRM Management <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Manage and optimize HubSpot CRM, including workflows, lifecycle stages, lead scoring, and campaign attribution.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build and maintain marketing automation workflows to improve lead nurturing and engagement.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Implement and monitor campaign tracking, ensuring accurate data capture across channels.</li> </ul> Data Management & Integration <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Maintain clean, structured, and reliable marketing data within HubSpot and Airtable.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Manage data syncs and integrations between marketing platforms, CRM, and internal systems.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Conduct regular audits to identify and resolve data inconsistencies or duplication.</li> </ul> Campaign Operations <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Support marketing teams in campaign setup, tracking, and performance monitoring.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Ensure correct tagging, UTMs, and attribution logic are implemented across campaigns.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Create scalable processes that allow faster campaign execution.</li> </ul> Reporting & Insights <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build dashboards and reports to track pipeline contribution, campaign performance, and funnel metrics.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Partner with marketing and sales teams to improve lead lifecycle visibility and conversion tracking.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Translate data insights into recommendations for campaign optimization.</li> </ul> Process Optimization <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Continuously improve marketing operations workflows and documentation.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Identify opportunities to automate repetitive tasks and improve efficiency across the marketing team.</li> </ul> AI & Process Innovation <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Explore and implement AI-driven tools to improve marketing efficiency, campaign optimization, and workflow automation.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Identify opportunities where AI can enhance lead qualification, segmentation, reporting, and campaign personalization.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Work with the marketing team to integrate AI-assisted workflows within the marketing tech stack.</li> </ul> About You Qualifications <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Bachelor’s degree in Marketing, Operations, Business, or a related field</li> </ul> Experience & Skills <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">5+ years of experience in marketing operations, project coordination, or systems support</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Strong organizational skills with exceptional attention to detail</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Comfortable managing timelines, documentation, and structured data</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Bonus: Experience using HubSpot</li> </ul> Qualities <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You are a process-driven problem solver</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You work well behind the scenes to enable seamless execution</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You are highly organized and proactive</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You enjoy managing structured systems and documentation</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You’re a collaborative team player with strong follow-through</li> </ul>