Digital Marketing Manager (Paid media)

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing high-impact paid media campaigns across various digital platforms. Your main goal will be to drive qualified traffic, leads, and revenue through data-driven strategies and continuous campaign optimization.

• *Key Responsibilities:**
• Plan, launch, and manage paid media campaigns on platforms like Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube.
• Conduct keyword research, audience targeting, and competitor analysis to create effective campaigns.
• Optimize campaigns to improve key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversions.
• Efficiently manage and allocate budgets to maximize ROI.
• Conduct A/B testing on ad creatives, copies, and landing pages to enhance performance.
• Monitor daily campaign performance and make data-driven improvements.
• Collaborate with content, design, and web teams to ensure high-converting creatives and landing pages.
• Set up and track conversions using tools like Google Analytics, Tag Manager, and tracking pixels.
• Prepare regular performance reports with actionable insights.
• Stay updated with the latest trends, platform updates, and best practices in paid media.
• *Key Requirements:**
• Minimum 35 years of experience in paid media/performance marketing.
• Hands-on experience with Google Ads and Meta Ads (LinkedIn Ads experience is a plus).
• Strong understanding of performance marketing metrics and optimization techniques.
• Experience in managing medium to high campaign budgets.
• Proficiency in analytics tools like Google Analytics (GA4) and Tag Manager.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to thrive in a fast-paced, target-driven environment.

If there are any additional details about the company in the job description, please provide them for further customization of the job description. As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing high-impact paid media campaigns across various digital platforms. Your main goal will be to drive qualified traffic, leads, and revenue through data-driven strategies and continuous campaign optimization.

• *Key Responsibilities:**
• Plan, launch, and manage paid media campaigns on platforms like Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube.
• Conduct keyword research, audience targeting, and competitor analysis to create effective campaigns.
• Optimize campaigns to improve key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversions.
• Efficiently manage and allocate budgets to maximize ROI.
• Conduct A/B testing on ad creatives, copies, and landing pages to enhance performance.
• Monitor daily campaign performance and make data-driven improvements.
• Collaborate with content, design, and web teams to ensure high-converting creatives and landing pages.
• Set up and track conversions using tools like Google Analytics, Tag Manager, and tracking pixels.
• Prepare regular performance reports with actionable insights.
• Stay updated with the latest trends, platform updates, and best practices in paid media.
• *Key Requirements:**
• Minimum 35 years of experience in paid media/performance marketing.
• Hands-on experience with Google Ads and Meta Ads (LinkedIn Ads experience is a plus).
• Strong understanding of performance marketing metrics and optimization techniques.
• Experience in managing medium to high campaign budgets.
• Proficiency in analytics tools like Google Analytics (GA4) and Tag Manager.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to thrive in a fast-paced, target-driven environment.

If there are any additional details about the company in the job description, please provide them for further customization of the job description.