Job Description: Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported. If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better. The Role: We are seeking a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across Kobo’s global marketing organization. This is a highly strategic and hands-on role responsible for support our performance marketing strategy and how this strategy is measured, understood, and optimized across acquisition, retention, CRM, ecommerce, subscriptions, and lifecycle marketing. The ideal candidate combines deep performance marketing and analytical expertise with strong commercial acumen, translating complex data into actionable marketing decisions that improve customer acquisition efficiency, retention, conversion, and lifetime value. Why This Role Matters This role will be critical to helping Kobo scale efficiently by improving how we measure performance, understand customer behavior, allocate investment, and optimize the full customer lifecycle. Success in this role will directly impact acquisition efficiency, retention performance, customer lifetime value, and overall business growth. Key Responsibilities: Lead Marketing Measurement Strategy Own the end-to-end marketing measurement framework across the customer lifecycle, from acquisition through retention and re-engagement Develop and evolve attribution models to better understand channel contribution and optimize investment allocation Partner with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnostics Establish marketing KPI frameworks across paid acquisition, CRM, ecommerce conversion, subscription health, retention, churn, customer lifetime value, and ROAS Drive Performance Optimization Partner closely with media, CRM and ecommerce teams to identify performance gaps and growth opportunities Analyze funnel performance across paid media, site conversion, checkout, onboarding, subscription flows, and retention journeys Support budget allocation, scenario planning, forecasting, and performance investment decisions Insight Delivery Deliver clear, executive-ready dashboards, reporting, and performance storytelling Translate complex data into concise recommendations for leadership and cross-functional stakeholders Proactively surface trends, opportunities, and risks Build a culture of data-driven decision making across the marketing organization Cross-Functional Leadership Partner with product, data engineering, BI, finance, growth, and executive leadership to align business metrics and measurement frameworks Work with technical teams to ensure analytics implementation, tagging integrity, attribution quality, and data governance Champion consistency in measurement across channels, teams, and regions Skills & Experience Required Experience 8+ years in marketing analytics, growth analytics, performance marketing analytics, ecommerce analytics, or related roles Proven experience leading marketing measurement strategy in a digital consumer business Deep expertise in acquisition, retention, ecommerce conversion and lifecycle performance Experience working across subscription, ecommerce, or high-growth digital business models Technical Expertise Hands-on experience with: Google Analytics 4 Google Tag Manager Paid media platforms (Google Ads, Meta, DSP/programmatic platforms) Attribution and measurement tools (including SuperMetrics) CRM and lifecycle marketing platforms Experimentation / A/B testing platforms BI / visualization platforms (Looker, Tableau, Power BI, or equivalent) SQL and advanced data analysis Subscription, ecommerce, and cohort analytics tools Strong understanding of: Multi-touch attribution Media mix modeling Incrementality testing Customer lifetime value modeling Cohort analysis Churn analysis Funnel optimization Marketing forecasting and scenario modeling Leadership & Soft Skills Strong executive communication and storytelling skills Ability to influence senior stakeholders through insight and commercial thinking Strategic mindset with strong business acumen Highly collaborative cross-functional leadership style Comfortable moving between strategy and execution Strong problem-solving orientation with a bias for action The Perks: Flexible hours and hybrid remote working environment Four extended long weekends in the summer Weekly Kobo Spark sessions About Rakuten Kobo Inc. Rakuten Kobo Inc. is the world’s digital bookseller created by and for booklovers. Owned by Tokyo-based Rakuten Group, Inc. and headquartered in Toronto, Rakuten Kobo’s millions of worldwide users can read anytime, anywhere, and on any device. With a mission to make reading lives better for all, Rakuten Kobo connects readers to stories using thoughtful and personalized curation of eBooks and audiobooks, and the best dedicated eReaders and apps for reading. With the singular focus of making reading lives the best they can be, Kobo’s open platform allows people to fit reading into more moments in their busy lives. To learn more about Rakuten Kobo, visit www.kobo.com. Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.   Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.   #RKIND Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the world’s most innovative eReading services offering more than 6 million eBooks and audiobooks to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides people with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders to suit any Reader’s style including Kobo Clara HD, Kobo Aura H2O, and Kobo Aura ONE; along with the company’s free top-ranking eReading and audiobook listening app for Apple® and Android®. Kobo’s award-wining eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com. With a growing catalogue of millions of titles in 97 languages, Kobo is a truly global eReading service for booklovers of all kinds, in every part of the world. Scam Alert: Rakuten Kobo will never ask you to pay or deposit any money as part of working with Kobo. Similarly, Kobo will never ask in an email or online for your banking information or any government information about you, such as social security information. If you encounter these fraudulent attempts, please send an email to [kobo-security]@rakuten.com with the relevant information, and do not respond to the sender. All legitimate emails from Kobo are sent only from the domain @rakuten.com.