Digital Marketing Manager (Paid media)

Job Summary

We are looking for a performance-driven Digital Marketing Specialist with strong expertise in paid media to plan, execute, and optimize high-impact campaigns across digital platforms. The ideal candidate will be responsible for driving qualified traffic, leads, and revenue through data-driven strategies and continuous campaign optimization.

Key Responsibilities:

• Plan, launch, and manage paid media campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube
• Conduct keyword research, audience targeting, and competitor analysis to build effective campaigns
• Optimize campaigns to improve KPIs such as CTR, CPC, CPA, ROAS, and conversions
• Manage and allocate budgets efficiently to maximize ROI
• Perform A/B testing on ad creatives, copies, and landing pages to improve performance
• Monitor daily campaign performance and implement data-driven improvements
• Collaborate with content, design, and web teams to ensure high-converting creatives and landing pages
• Set up and track conversions using Google Analytics, Tag Manager, and tracking pixels
• Prepare regular performance reports and provide actionable insights
• Stay updated with the latest trends, platform updates, and paid media best practices

Key Requirements:

• Minimum 3–5 years of experience in paid media / performance marketing
• Hands-on experience with Google Ads and Meta Ads (LinkedIn Ads is a plus)
• Strong understanding of performance marketing metrics and optimization techniques
• Experience in managing medium to high campaign budgets
• Proficiency in analytics tools like Google Analytics (GA4), Tag Manager
• Strong analytical, problem-solving, and decision-making skills
• Ability to work in a fast-paced, target-driven environment

Preferred Skills:

• Google Ads and Meta certifications
• Experience with remarketing and audience segmentation
• Knowledge of conversion rate optimization (CRO)
• Familiarity with marketing automation tools
• Experience in D2C, SaaS, or agency environments

•