Performance Marketing Manager

Performance Marketing Manager (E-Commerce & Paid Media)

Location: Gaithersburg, Maryland (Hybrid)

Employment Type: Full-Time

Compensation: $80,000-$95,000 + bonus potential

A growing consumer e-commerce brand is seeking a hands-on, data-driven Performance Marketing Manager to lead and optimize digital marketing initiatives across multiple paid and organic channels. This is a high-impact role reporting directly to company leadership, ideal for someone who thrives in fast-paced environments and enjoys both strategy and execution.

About the Role

This role is ideal for a marketing professional who can take ownership of performance marketing efforts, improve return on ad spend, and help drive measurable revenue growth across e-commerce channels. The company has an established online presence and active advertising budget but is seeking someone who can bring structure, optimization, and stronger data-driven decision-making to its marketing efforts.

The position blends strategic planning with hands-on campaign execution and requires someone comfortable working across multiple digital platforms while collaborating directly with executive leadership.

Key Responsibilities

Develop, manage, and optimize digital marketing campaigns across: Meta (Facebook/Instagram) Amazon Marketplace TikTok Google Ads Email/SMS marketing channels Shopify / Direct-to-Consumer platforms Analyze campaign performance and optimize for: ROAS (Return on Ad Spend) Revenue growth Customer acquisition efficiency Conduct A/B testing and ongoing performance analysis Manage marketing budgets and reallocate spend based on performance Improve attribution tracking, reporting structure, and marketing analytics Collaborate on creative direction and performance-focused content strategy Support product launches, promotions, and e-commerce growth initiatives Identify new growth opportunities across digital channels Provide consistent reporting and actionable recommendations to leadership What We're Looking For

Strong experience in performance marketing and paid media management Hands-on expertise with Meta Ads and e-commerce marketing Experience managing Shopify-based DTC brands Ability to both develop strategy and execute campaigns independently Strong analytical mindset with experience optimizing campaigns based on data Comfortable working in entrepreneurial or growth-focused environments Experience with marketplace and direct-to-consumer marketing preferred Strong communication, organization, and project ownership skills Preferred Experience

E-commerce / consumer product marketing Amazon advertising and marketplace optimization TikTok paid advertising Marketing analytics and attribution tools Creative testing and performance-focused content optimization What Success Looks Like

Within the first 90 days, this individual will be expected to:

Organize and optimize existing campaigns and marketing assets Establish consistent reporting and performance tracking Launch new testing initiatives and optimization strategies Demonstrate early improvements in marketing efficiency and campaign performance Benefits

Competitive salary Performance-based bonus opportunities Health benefits 401(k) with company match Paid time off Flexible hybrid work environment Opportunity to make a significant impact within a growing business

To apply, please submit your resume along with a brief summary of a successful marketing campaign you managed and the impact it delivered.

The Midtown Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We are a small, woman-owned business certified by the Women's Business Enterprise National Council (WBENC). Operating from our headquarters in Washington, DC, we provide trusted staffing services nationwide. Our clients include thousands of the most prestigious Fortune 500 companies, law firms, financial organizations, tech innovators, non-profits, and lobbying firms, as well as federal, state and local government agencies.