Performance Marketer & SEO Specialist

Performance Marketer & SEO Specialist

( Chennai Office-Remote/Hybrid)

About the Role

Were looking for a Performance Marketing & SEO Specialist to join our growing team in Chennai.

If you live and breathe digital campaigns, obsess over ROAS, and love turning creative content into conversions this role is for you. Youll be managing ad campaigns across multiple platforms, optimizing SEO for organic visibility (including the new era of AI search and generative engines), and helping scale D2C brands that live at the intersection of creativity and performance.

This is a high-impact role for someone who understands how numbers and narratives work together from crafting ad copies that click to guiding designers on what visuals sell.

Key Responsibilities

• Plan, execute, and optimize Meta, Google, YouTube, and Taboola campaigns for B2C/D2C brands.
• Collaborate with the creative team to ensure every visual and caption aligns with performance goals.
• Manage budgets, track conversions, and continuously improve ROI.
• Lead SEO initiatives to rank on traditional and AI-powered search engines (like Perplexity, ChatGPT Browse, etc.).
• Analyze campaign and website performance to identify growth opportunities.
• Stay updated on trends in digital advertising, consumer behavior, and search technology.

Preferred Candidate profile

• 27 years of hands-on experience in B2C or D2C performance marketing.
• Prior experience in apparel, fashion, or lifestyle brands is highly preferred.
• Strong understanding of ad metrics, creative direction, and SEO best practices.
• Familiarity with conversion funnels, keyword research, landing page optimization, and analytics tools.
• Data-driven mindset with a creative eye for content that performs.
• Must be Chennai-based and available for full-time in-office work.
• The Salary range is 3-6LPA. So only those with expectations in this salary range need apply.