Trail Appliances Performance Marketing Leader

Lead the charge in enhancing marketing performance at Trail Appliances! This senior, hands-on role focuses on driving paid media initiatives and optimizing digital experiences.

As the Performance Marketing Leader, you will spearhead the strategy and execution of all paid digital marketing programs. Your goal is to maximize traffic, leads, and sales through effective campaign management and measurement. Collaboration with creative and analytical teams will ensure optimal performance and customer journey improvements.

Key Responsibilities:

• Direct digital media strategy across key channels
• Manage budgeting, KPI setting, and campaign execution
• Enhance customer engagement through optimized ad performance
• Lead comprehensive testing programs across campaigns
• Analyze performance data to derive actionable insights

Requirements

• Bachelor's degree in Marketing or a related field
• 7+ years of experience in performance marketing
• Hands-on experience with digital platforms like Google Ads
• Proven ability to manage and optimize marketing budgets
• Strong analytical skills and business acumen

Join Trail Appliances in a hybrid role where your performance marketing skills can shine and make a measurable impact.

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