Creative Brand Manager

Our client is looking for a creative and strategic professional to lead employer branding and campaign development within our Talent Acquisition function. This position plays a key role in strengthening how we present ourselves to prospective employees, helping attract high-quality candidates and reinforcing our reputation as a great place to work.

The successful candidate will take ownership of employer brand initiatives, developing impactful campaigns across multiple platforms and crafting engaging messaging for both internal and external audiences. This is an opportunity to shape how talent experiences our brand, from first impression through to application.

Applicants should bring substantial experience in employer branding—ideally within a complex or multi-location organisation—along with a strong background in campaign execution, recruitment marketing, and project delivery. Experience leading teams or coordinating work through others is highly valued. Close collaboration with internal marketing teams and external creative partners will be central to success in this role.

This position is based at our corporate office in Reading, Pennsylvania, operating on a hybrid schedule with four days onsite each week.

Key Responsibilities

• Brand Storytelling: Develop and maintain a clear and compelling employer brand message across various channels. Identify content needs, guide creative direction, and manage ongoing content planning.
• Creative Development: Design and deliver marketing concepts aligned with hiring priorities, showcasing company culture, workplace environment, and career opportunities.
• Campaign Delivery: Partner with internal teams and external agencies to plan and execute integrated campaigns across digital and social platforms.
• Cross-Functional Collaboration: Work closely with stakeholders to produce creative assets, optimise campaign performance, and ensure consistency across channels.
• Content Creation: Support the development of recruitment-focused content, including multimedia projects such as video and photography, to enhance engagement and candidate conversion.
• Media & Tracking: Coordinate campaign tracking through tagging and analytics tools, ensuring accurate measurement of performance and lead sources.
• Platform Management: Oversee and improve the organisation’s careers site and key recruitment marketing platforms.
• Social Strategy: Contribute to the planning and management of social media activity, identifying opportunities to attract and engage potential candidates.
• Analytics & Optimisation: Use performance data to refine strategies, improve outcomes, and report on campaign effectiveness and return on investment.
• Candidate Experience: Monitor online presence and candidate feedback channels to ensure a positive and consistent employer image.
• Leadership: Provide direction and inspiration to project teams, driving both immediate and long-term branding objectives.
• Market Awareness: Stay informed on industry developments and emerging trends to keep strategies fresh and competitive.
• Agility: Manage multiple priorities in a fast-moving environment, adapting quickly to changing needs.

Requirements

• Education: Degree in Marketing, Communications, Human Resources, or a related discipline.
• Experience:Minimum 5 years’ experience in employer branding or recruitment marketing.
• At least 2–4 years working on campaign development and execution.
• Background in talent acquisition or recruiting is advantageous.
• Previous leadership experience, either managing direct reports or leading team initiatives.
• Skills:Strong knowledge of multi-channel marketing and paid media strategies.
• Proficiency in social media platforms and digital engagement tactics.
• Ability to interpret and communicate performance metrics and KPIs.
• Excellent organisational and project management capabilities.
• Experience working with external vendors and media partners.
• Strong presentation and communication skills, both written and verbal.

Additional Expectations:Ability to manage several projects simultaneously with a proactive mindset.

• Comfortable working in a dynamic, fast-paced setting.
• Willingness to travel occasionally (up to 20%).
• Compliance with standard employment checks and screening processes.
• Flexibility to take on additional responsibilities as needed.

About the Organisation

We are a global leader in transportation, logistics, and mobility solutions, committed to delivering innovative services that help businesses and individuals succeed. Our teams are driven by a strong focus on quality, collaboration, and customer outcomes.