Senior Digital Engagement Manager, Campaign Strategy

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Digital Engagement Manager, Campaign Strategy based in Canada.

This role is a senior-level marketing position focused on designing and executing end-to-end digital engagement strategies that drive measurable impact across the entire customer lifecycle. You will lead integrated, data-driven campaigns spanning acquisition, onboarding, adoption, and expansion, ensuring a seamless and consistent customer journey across multiple touchpoints. Acting as a strategic connector between marketing, sales, product, and customer success teams, you will translate go-to-market priorities into high-performing, multi-channel campaigns. The role requires a strong blend of analytical thinking, creative campaign design, and hands-on execution in a fast-paced B2B environment. You will leverage data, segmentation, and AI-enabled tools to continuously optimize performance and improve engagement outcomes. This is a high-impact role where your work directly influences pipeline growth, customer retention, and long-term business expansion.

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Accountabilities

Own the full lifecycle campaign strategy, including planning, execution, and optimization across acquisition, onboarding, adoption, and expansion stages

Design and deliver integrated, multi-channel digital campaigns across email, web, digital, and in-product channels aligned with business priorities

Develop lifecycle marketing programs using segmentation, behavioral data, and customer insights to improve engagement and conversion

Translate go-to-market strategies into scalable campaigns that drive pipeline influence, customer growth, and retention

Collaborate closely with Product Marketing, Sales, Customer Success, and Digital teams to ensure consistent messaging and timing across all touchpoints

Create and adapt campaign content such as emails, landing pages, and digital assets aligned with brand and messaging guidelines

Partner with Marketing Operations to ensure accurate targeting, execution, reporting, and data integrity across campaigns

Analyze campaign performance and continuously optimize based on insights, experimentation, and key performance metrics

Leverage AI tools, automation platforms, and CRM systems to enhance segmentation, personalization, and campaign effectiveness

Requirements

7–10+ years of experience in B2B marketing, digital engagement, lifecycle marketing, or campaign strategy, preferably in SaaS or technology environments

Proven track record of designing and executing multi-channel campaigns that drive pipeline, engagement, or revenue outcomes

Strong experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud and Salesforce

Ability to translate go-to-market strategy into structured, scalable, and measurable marketing programs

Strong analytical skills with experience using data to optimize targeting, performance, and campaign outcomes

Experience working with AI-driven marketing tools and modern digital engagement technologies

Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders across teams

Highly organized with the ability to manage multiple campaigns in a fast-paced, high-volume environment

Experience with account-based marketing, intent data, or personalization strategies (strong plus)

Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)

Benefits

Competitive salary aligned with market benchmarks based on location and experience

Performance-based bonus eligibility

Comprehensive medical, dental, and vision insurance coverage

Retirement savings plans (401k)

Paid time off and holidays

Remote-first flexibility across the United States (and eligible Canadian locations)

Opportunities for career growth in a fast-evolving digital marketing environment

Access to modern marketing technologies, AI tools, and advanced analytics platforms

Inclusive, innovation-driven work culture focused on continuous improvement and learning

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How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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