Paid Media Specialist – Performance Marketing

About the Role

We are looking for a highly motivated and performance-driven Paid Media Specialist with 2–4 years of hands-on experience managing paid advertising campaigns across Google, Meta, YouTube, and Programmatic platforms.

This role is ideal for someone who thrives in a fast-paced agency environment, takes ownership of results, and is passionate about driving measurable business outcomes through data-driven marketing strategies.

You will work closely with both offshore and onshore teams and manage multiple accounts while ensuring campaign excellence, proactive communication, and continuous performance improvement.

Shift: Day Shift

Location: Gurugram/Hyderabad

Key Responsibilities

Campaign Strategy & Execution

• Plan, launch, manage, and optimize paid media campaigns across:
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)
• Programmatic Advertising (OTT, CTV, Display, DSPs such as Basis)
• Develop audience targeting, bidding, budget allocation, and scaling strategies to maximize campaign performance.
• Conduct keyword research, competitor analysis, audience segmentation, and market research.
• Take full ownership of assigned accounts, ensuring campaigns are launched accurately, monitored proactively, and optimized consistently to achieve performance goals.

Performance Optimization

• Monitor campaign performance daily and make data-driven optimizations to improve KPIs such as CPC, CTR, CPA, and conversion rates.
• Design and execute A/B tests across creatives, ad copy, audiences, and bidding strategies.
• Identify growth opportunities and recommend strategic improvements across client accounts.
• Troubleshoot campaign issues proactively and provide effective solutions with minimal supervision.
• Analyze campaign data and prepare actionable reports with clear insights and recommendations.
• Translate performance metrics into meaningful business outcomes rather than simply reporting numbers.

Onshore & Team Collaboration

• Respond promptly to campaign issues, escalations, and time-sensitive requests while maintaining clear communication with stakeholders.
• Proactively communicate risks, blockers, opportunities, and performance concerns before they impact campaign results.
• Coordinate closely with onshore teams to address client concerns and ensure seamless account management.
• Ensure clear documentation, task ownership, and follow-through on all account-related activities and stakeholder requests.

What We're Looking For

Technical Skills

• 2–4 years of experience in Performance Marketing, Paid Media, and Digital Advertising.
• Strong expertise in:
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)
• Programmatic Advertising (OTT/CTV, Display, DSPs)
• Strong understanding of:
• Conversion Tracking
• Audience targeting
• Budget management
• Bidding strategies
• Experience with analytics and reporting tools including GA4, GTM, Looker Studio, and Excel.

Soft Skills

• Strong ownership mentality with the ability to work independently and solve problems proactively.
• Excellent written and verbal communication skills.
• Ability to explain campaign performance, recommendations, and technical issues clearly to both technical and non-technical stakeholders.
• Strong attention to detail, organization, and time management skills.
• Comfortable working in a fast-paced agency environment with shifting priorities and deadlines.

Preferred Qualifications

• Experience working with US-based clients or agencies.
• Experience managing Powersports, Automotive, Retail, or Lead Generation accounts.
• Certifications in Google Ads, GA4, or Meta Blueprint.
• Experience with OTT/CTV advertising and DSP platforms.