Performance Marketing Lead - Paid Media (Meta + Google Ads) Tier 1 Institutes
Expertrons DelhiRole Overview
Expertrons Delhi is hiring a Performance Marketing Lead - Paid Media (Meta + Google Ads) Tier 1 Institutes. This is a full-time role in IN. Part of Expertrons Delhi's Performance Marketing hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Location: Mumbai (Andheri East)
Experience: 2–5 Years (Minimum 2 Years in Performance Marketing)
CTC: Up to ₹15 LPA
Employment Type: Full-Time
Education: Tier 1 Institutes Only (IIM / IIT / NIT / Top Tier Colleges – MBA/B.Tech/B.E.)
Job Summary
We are looking for a Performance Marketing professional with hands-on experience in managing and scaling paid digital campaigns across multiple platforms. The candidate will be responsible for campaign execution, optimization, analytics, and performance improvement across the marketing funnel.
Key Responsibilities
- Plan, execute, and optimize campaigns on:
- Google Ads (Search, Display, Performance Max, YouTube, Demand Gen)
- Meta Ads (Facebook Ads, Instagram Ads)
- Microsoft Advertising (Bing Ads)
- Monitor and improve key performance metrics: CPA, ROAS, CTR, CPC, Conversion Rate, LTV
- Perform A/B testing on ad creatives, landing pages, audience segments, and messaging
- Conduct keyword research and audience targeting strategies
- Manage campaign budgets, bidding strategies, and scaling of high-performing campaigns
- Set up and manage tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and UET
- Analyze campaign performance and prepare weekly/monthly reports
- Identify opportunities for funnel optimization and conversion rate improvement
- Work with cross-functional teams (Creative, Product, CRM) for campaign execution
Required Skills
- Strong hands-on experience in Performance Marketing / Paid Media
- Expertise in Meta Ads Manager and Google Ads platform
- Knowledge of campaign structure, audience targeting, and bidding strategies
- Experience with analytics and tracking tools (GA4, GTM)
- Strong analytical and data interpretation skills
- Proficiency in Excel / Google Sheets
Preferred Skills
- Experience in SaaS / D2C / AdTech / Growth Marketing environments
- Familiarity with CRM tools such as HubSpot, Zoho, Salesforce
- Basic knowledge of SQL or Python for data analysis
- Experience with additional platforms (LinkedIn Ads, TikTok Ads, Programmatic)
Mandatory Criteria
- Minimum 2 years of relevant experience in Performance Marketing
- Total experience between 2 to 5 years
- Candidates must be from Tier 1 Institutes only
- Must have managed live ad campaigns and performance metrics
Skills: google ads,paid media,performance marketing,meta ads
Frequently Asked Questions
How do I apply for the Performance Marketing Lead - Paid Media (Meta + Google Ads) Tier 1 Institutes position at Expertrons Delhi?
Use the Apply button above to submit your application directly to Expertrons Delhi. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Performance Marketing Lead - Paid Media (Meta + Google Ads) Tier 1 Institutes position at Expertrons Delhi located?
This position is based in IN. Expertrons Delhi has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Performance Marketing Lead - Paid Media (Meta + Google Ads) Tier 1 Institutes at Expertrons Delhi earn?
Expertrons Delhi has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Performance Marketing Lead - Paid Media (Meta + Google Ads) Tier 1 Institutes role at Expertrons Delhi posted?
This role was posted on May 6, 2026 (48 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
Is the Performance Marketing Lead - Paid Media (Meta + Google Ads) Tier 1 Institutes role at Expertrons Delhi entry-level?
Yes. This is an entry-level position. Strong candidates typically have 0-2 years of relevant work experience, internships, or significant project work. Read the full description for any specific qualification requirements Expertrons Delhi has listed.
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