My client, a national bank, is hiring a 40 hr a week contractor for an ongoing assignment hybrid out of Mclean VA - looking for a senior copywriter to create print & digital content, ideally a background in these marketing areas: premium, luxury, integrated marketing, experiential marketing. Role can pay $50/hr.

RESPONSIBILITIES

• Write for a variety print & digital formats, adjusting copy approach for each one.
• Tailor tone with nuance for a variety of audiences and products, injecting personality in the right spots.
• Brainstorm big concepts one day and tackle detail-oriented projects the next.
• Champion and guard the brand.
• Be an expert of brand & editorial standards, and advocate for them in work.
• Collaborate with a lot of smart people.
• Work with team—art directors, creative directors, and Brand.
• Work with partners—marketing, business and others, internally and externally.
• Bring the strategy.
• Adapt approach for widely varying briefs, products, and business goals.
• Think across integrated channels, products and experiences.
• Craft messaging hierarchies and copy strategies with smart rationale.
• Use evidence to inform creative decisions, drawing from (and even helping to drive new) audits, research, consumer trends, and best practices.
• Proactively bring new ideas that raise the bar and push mindsets.
• Get stuff done. On time. Every time.
• Understand the goals of a project, and ask questions when clarity is necessary.
• Produce high-quality work with an appropriate degree of autonomy.
• Use judgment to determine when to use existing solutions vs. start from scratch.
• Manage multiple projects with overlapping timelines, investing time where it counts.
• Deliver work error-free, using best practices with keen attention to detail.
• Listen to and incorporate feedback, pushing back appropriately when it’s warranted.
• Present work in a compelling way to generate support from stakeholders.

Basic Qualifications

• 3+ years of copywriting experience at a senior level
• Portfolio of strongest and most relevant creative work, including descriptions of creative strategy. The ideal portfolio will show work across integrated channels—both upper and lower funnels.

Preferred Qualifications

• Bachelor’s Degree in Communications, Creative Writing or Journalism
• Experience in one or more of the following marketing areas: premium, luxury, integrated marketing, experiential marketing, travel