Digital Marketing & Public Relations Manager

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.

Job Summary

This role will lead Digital Marketing and Public Relations (PR) for Zimmer Biomet India and will manage the representation and repute of Zimmer Biomet. Role collaborates with internal stakeholders to evolve and optimise companies digital marketing goals, strategies, and tactics including applicable content development to support product portfolio and enhance customer engagement. The role will play a key role in swaying opinions and behaviour, both internally and externally, through various communication channels, including social media channels, press coverage, email campaigns, websites, and more.

Principal Duties & Responsibilities

Digital Marketing

• Demonstrating knowledge and understanding of all traditional and non-traditional consumer marketing channels, including print, online, broadcast, social media, search engine optimization, marketing databases, display advertising, website and advertising analytics tools and provide strategic direction for the development of Zimmer Biomet’s digital marketing goals.
• Defining the vision, strategy and implementation of digital marketing solutions that enhance the customer & patient experience for the organization and collaborate with other marketing managers, medical education teams to identify and prioritize a portfolio through digital marketing & customer engagement programs that enable Zimmer Biomet brand strategies.
• Design, build and maintain digital marketing content, including SEO/SEM, marketing database, email, social media and display advertising campaigns for stronger social media presence (including required internal training and communications for effective utilization) and also identify trends and insights, and optimize spend and performance based on the insights
• Understanding the trends and macro shifts in how patients / HCPs access information via different digital channels in India, predicting rates of change and relating this back to the business and aligning with global digital marketing initiatives, and applicable guidelines / policies such as Social Media / Code of Business Conduct and Ethics etc. Collecting marketing data and analysing customer and web behaviour.
• Calendarize, organizes, and maintains strong social media presence across platforms and measures and reports performance of all digital marketing campaigns and evaluates against goals (ROI and KPIs).
• Collaborate with the HR team in devising communication strategy (creative & messaging) for internal and external audience to promote employer brand

Public Relations

• Collaborate with APAC Corporate Communication Lead and internal teams and maintain open communication with LT in India
• Partners with internal teams like HR and Marketing to create internal communication campaigns to cascade critical messages and success stories to the employees across the organization
• Edit and update promotional material and publications (brochures, videos, social media posts etc.) then route to APAC Corporate Communications for review/approval.
• Prepare and distribute press releases in partnership with APAC Corporate Communications Lead
• Organize local PR events (e.g. open days, conferences) in collaboration with APAC Corporate Comms Lead
• Address local inquiries from the media and other parties and manage local PR issues
• Track local media coverage and follow industry trends

Expected Outcomes:

• Raise Zimmer Biomet brand in India through media coverage and PR Campaign
• Build relationships with key organizations and media to seed proactive stories in India
• Work closely with Regional Corporate Communications Lead to profile and increase ZB share of voice in positive media coverage and to support India/regional/HQ positioning and customer lead generation in the local markets
• Engage with priority local and regional media to share updates on milestones and secure on-message coverage
• Proactively showcase key partnerships and customer wins to drive business awareness and demand at the local level
• Prepare local leadership team to be most effective in media interviews / with reporters
• Assess opportunities to participate in award that can bring positive brand influence and impact for Zimmer Biomet.

This is not an exhaustive list of duties and may not necessarily comprise all of the "essential functions".

Expected Behaviour

The incumbent will be required to demonstrate behavior in accordance with Zimmer Biomet’s Guiding Principles, as listed below.

Respect the contributions and perspectives of all Team Members

We respect you for your individual contributions and your diverse perspectives. We support your professional growth and provide you with opportunities to share in the company's success.

Commit to the highest standards of patient safety, quality and integrity.

We commit to the highest standards of patient safety and quality in our products and services and to be recognized for world-class integrity and ethical business practices.

Focus our resources in areas where we will make a difference.

We focus our resources in areas where we will make the greatest impact for our customers and patients through our collective knowledge of the disease state or market, established infrastructure, relevant engineering expertise and skillsets.

Ensure the company's return is equivalent to the value we provide our customers and patients.

We innovate to provide value through effective and efficient solutions for customers and improved outcomes for patients to ensure the company's return is equivalent to the value we provide our customers and patients.

Give back to our communities and people in need.

We partner with communities where we live and work and support causes and programs that forward our mission for people in need.

Education/Experience Requirements

The successful candidate must possess the following:

• Full-time MBA in Marketing/Advertising from premium B-School

The candidate must have the following level of experience in, or knowledge of:

• 8 to 10 years of experience preferably in Healthcare/Medical Device or FMCG company
• Good understanding of regulatory requirements applicable to pharma / medical device companies including but not limited to magic remedies act, data privacy laws etc

Physical Requirements

Expected Areas of Competence

• A working knowledge of media production and communication
• Excellent command of the English language
• To be thorough and pay attention to detail
• Determination and perseverance
• Ability to work well with others
• Work well under pressure and the ability to accept criticism
• Ability to take initiative.

EOE/M/F/Vet/Disability