SEO / Digital Marketing Specialist

As an SEO / Digital Marketing Specialist at this company, your role involves driving SEO-led digital marketing initiatives and developing effective growth strategies. You will be responsible for executing and optimizing campaigns to enhance organic performance and overall digital presence. The ideal candidate is goal-oriented, detail-focused, and adaptable to evolving trends, including AI-driven marketing.

Key Responsibilities:

• Execute end-to-end SEO strategies, including keyword research, on-page, off-page, and technical optimization to enhance rankings and organic traffic
• Communicate with international clients, plan, and execute their digital strategies
• Optimize for GEO (Generative Engine Optimization) and AI-driven search to ensure visibility across evolving search experiences
• Manage and optimize ASO (App Store Optimization) to enhance app visibility and conversions
• Plan and monitor digital marketing campaigns, analyze performance using tools like Google Analytics and GTM, and derive actionable insights
• Support and optimize PPC campaigns in alignment with overall marketing goals
• Leverage AI tools and automation for content optimization, SERP analysis, and performance tracking
• Continuously track performance, adapt to algorithm updates, and stay updated with the latest SEO, AI, and search engine trends

Qualifications Required:

• Graduate/Post-Graduate in any discipline
• 3-4 years of SEO and Digital Marketing experience, preferably supporting the UK, US, and Australia region
• Strong hands-on experience in SEO strategy and execution
• Good understanding of GEO, AI search trends, and evolving SERP features
• Working knowledge of ASO and app ranking factors
• Basic understanding of PPC and performance marketing
• Proficiency in tools like Ahrefs, SEMrush, Ubersuggest, Google Analytics, Google Tag Manager (GTM), etc.
• Familiarity with AI tools used in digital marketing and automation
• Strong analytical mindset with the ability to interpret data and optimize performance
• Up-to-date with the latest trends and best practices in SEO and digital marketing

Please review the job description and visit the business website: GetFriday. Kindly note that role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying. As an SEO / Digital Marketing Specialist at this company, your role involves driving SEO-led digital marketing initiatives and developing effective growth strategies. You will be responsible for executing and optimizing campaigns to enhance organic performance and overall digital presence. The ideal candidate is goal-oriented, detail-focused, and adaptable to evolving trends, including AI-driven marketing.

Key Responsibilities:

• Execute end-to-end SEO strategies, including keyword research, on-page, off-page, and technical optimization to enhance rankings and organic traffic
• Communicate with international clients, plan, and execute their digital strategies
• Optimize for GEO (Generative Engine Optimization) and AI-driven search to ensure visibility across evolving search experiences
• Manage and optimize ASO (App Store Optimization) to enhance app visibility and conversions
• Plan and monitor digital marketing campaigns, analyze performance using tools like Google Analytics and GTM, and derive actionable insights
• Support and optimize PPC campaigns in alignment with overall marketing goals
• Leverage AI tools and automation for content optimization, SERP analysis, and performance tracking
• Continuously track performance, adapt to algorithm updates, and stay updated with the latest SEO, AI, and search engine trends

Qualifications Required:

• Graduate/Post-Graduate in any discipline
• 3-4 years of SEO and Digital Marketing experience, preferably supporting the UK, US, and Australia region
• Strong hands-on experience in SEO strategy and execution
• Good understanding of GEO, AI search trends, and evolving SERP features
• Working knowledge of ASO and app ranking factors
• Basic understanding of PPC and performance marketing
• Proficiency in tools like Ahrefs, SEMrush, Ubersuggest, Google Analytics, Google Tag Manager (GTM), etc.
• Familiarity with AI tools used in digital marketing and automation
• Strong analytical mindset with the ability to interpret data and optimize performance
• Up-to-date with the latest trends and best practices in SEO and digital marketing

Please review the job description and visit the business website: GetFriday. Kindly note that role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.