We are looking for our first marketing lead to own how the company shows up in the world. You will define the brand, build the content engine, and turn a technically credible product into a story that founders, finance teams, and partners trust with their money.

This is a builder role. You will not inherit a playbook. You will write one. You will work directly with the founder on positioning, messaging, and the channels that compound: content, owned media, community, and demand.

What You’ll Do

• Own the company's brand and narrative end to end, from positioning and messaging to voice and visual identity.
• Build and scale our content engine across the channels that matter: our blog, LinkedIn, Twitter/X, YouTube, and email. Turn complex payments and stablecoin concepts into content that builds trust and demand.
• Own our presence on the platforms where credibility is won or lost. Grow LinkedIn and Twitter/X into real distribution, run launches on Product Hunt, and actively manage our reputation and reviews on Trustpilot and similar trust signals.
• Drive top of funnel growth and pipeline, working closely with the founder and any sales motion to turn audience into qualified opportunities.
• Run our owned channels (website, newsletter, social) and grow them into durable distribution we control.
• Develop launch and campaign plans for new products, features, and partnerships, and execute them across channels.
• Build the fundraising and partner narrative in lockstep with the founder, so the story we tell the market and the story we tell investors stay consistent.
• Establish the measurement layer: define the metrics that matter, instrument them, and report honestly on what is working and what is not.
• Lay the foundation for the team that comes after you, including the first hires, contractors, and agencies.

What We’re Looking For

• 5+ years in marketing, with meaningful time at an early-stage startup where you built rather than maintained.
• A strong track record in content-led or product-led growth. You can point to channels, audiences, or pipeline you built from close to zero.
• Genuine fluency in fintech, payments, crypto, or stablecoins, or the demonstrated ability to get fluent fast. You should be able to explain the difference between a stablecoin and a wire to a skeptical CFO and make both sound trustworthy.
• Excellent writing. Clear, calm, and credible, with no hype. You understand that in financial services, trust is the product.
• Comfort owning the full stack of marketing as a team of one before scaling it, from strategy down to shipping the actual asset.
• A bias toward action, evidence, and iteration over polish for its own sake.

Nice to Have

• Experience marketing to founders, finance teams, or developers.
• Hands-on experience building distribution on LinkedIn and Twitter/X, running a Product Hunt launch, or growing a YouTube channel as a serious growth and trust channel.
• Experience managing reputation and reviews on platforms like Trustpilot, G2, or app stores, where social proof drives conversion.
• A background that spans both brand and performance, so you can build the story and the funnel.
• Network or credibility in the stablecoin, payments, or fintech ecosystem.