Senior Digital Marketing Specialist

Digital Marketing / SEO (crawlability, indexation, schema markup, and Core Web Vitals) / paid media / content analytics / email and website operations (domain management & DNS configuration ) / Basic HTML/CSS awareness / keyword rankings / Google Search Console / Google Ads (Search, PMax, MaxConv) / Looker Studio / HubSpot / Clarity / Hotjar / BigQuery / Power BI / URL parameter tracking / Jira / Confluence / Google Tag Manager / Contentful / 4+ Years experience / WFO / Captive Shared Services Center / Early Joiners Preferred / Works independently with minimal supervision / Takes initiative / Excellent written and spoken English fluency

Role Overview

This is a unique opportunity to join the India Shared Services Centre of one of the UK's fastest-growing private healthcare groups. Our client is a leading private healthcare provider offering specialist consultations, diagnostics, and treatments across multiple centres in the UK. Digital presence is central to how patients find, evaluate, and book with our client’s clinicians — and this role sits at the heart of that function.

This is a senior hands-on role sitting at the operations core of a small high-impact marketing team, members of the marketing and product team, and external agency partners. You will be reporting to the Web & Digital Marketing Manager in the UK, who carries the full digital remit across SEO, paid media, content analytics, email and website operations.

You will take ownership of day-to-day ownership execution and channel management across all of these areas functioning as the manager’s operational right hand and freeing them to focus on strategy, senior stakeholder engagement and growth direction. This is a collaborative and pro-active role – it requires the confidence and capability to run live channels independently, make evidence-based recommendations, and manage competing priorities without close supervision.

If you are looking for a role where you will have genuine ownership across the full digital mix from day one — within a well-established, patient-first healthcare brand — this is it.

Key Responsibilities

SEO & Organic Growth

• The company has recently completed a domain migration, and the team is now in the stabilisation phase – working alongside agency partners to consolidate organic visibility and domain authority. This makes SEO a particularly high-impact and active area of focus for this role.
• Analyse technical SEO across welbeck.com, including title tags, meta descriptions, internal linking, schema markup, and crawlability.
• Monitor keyword rankings, organic traffic trends, and Google Search Console data to identify opportunities and flag issues.
• Manage sitemap health, indexing coverage, and redirect integrity, particularly in the context of the recent domain migration.
• Collaborate with content, clinical teams, and agency suppliers to develop SEO-informed content briefs for service and condition pages.
• Conduct competitor analysis and keyword research to inform content strategy and identify gaps.

Paid Media

• Manage campaign budgets (approximately £5k/month across Google and Meta), bidding strategies, and audience targeting to maximise ROI and patient acquisition.
• Optimise paid campaigns across Google Ads (Search, PMax, MaxConv) and paid social channels (Meta).
• Troubleshoot conversion tracking, ensuring accurate attribution across paid channels in GA4.
• Produce regular performance reports with actionable recommendations for budget allocation and creative direction.
• Test ad copy, landing pages, and audience segments to continuously improve campaign performance.

Content & CMS Management

• Manage ad-hoc content publishing and updates in Contentful to support SEO and paid campaign optimisation.
• Support the creation of landing pages and campaign-specific content, working with designers where needed.

Analytics & Reporting

• Own regular reporting across organic, paid, email, and website performance using GA4, Looker Studio, and HubSpot.
• Build and maintain dashboards that surface actionable KPIs for the marketing team and senior stakeholders.
• Analyse user behaviour through Clarity / Hotjar (heatmaps, recordings, funnels) and translate findings into CRO recommendations.
• Support GTM implementation and tag management, ensuring accurate event tracking and data quality.
• Work with BigQuery where required for deeper analysis and custom reporting.

Email Marketing & HubSpot

• Maintain and improve lead capture forms across the website, including hidden field configuration and URL parameter tracking.
• Monitor HubSpot contact data quality and support CRM hygiene alongside the wider team.

Stakeholder Management

• Independently triage requests from the website inbox and confidently delegate to relevant team members.
• Maintain template responses and use Jira to inform status updates and responses to wider stakeholders such as clinicians and business centre managers.

Website Management & CRO

• Support the Web & Digital Marketing Manager with website operations, including QA, bug triage, and sprint planning.
• Use A/B testing tools to run experiments on key conversion pages (booking flows, enquiry forms, service pages) and report on results.
• Monitor Core Web Vitals and site performance, flagging issues and working with developers to resolve them.
• Contribute to the website backlog by identifying UX improvements and conversion opportunities based on data.

What success looks like in the first 90 days

• Identify one or two gaps and actionable opportunities to optimise paid campaign performance across Google and Meta.
• Use monthly Clarity / Hotjar data to identify and recommend one or two concrete UX improvements to key conversion pages.
• Begin documenting digital marketing processes in Confluence, targeting one or two process documents per week to build a reusable operational knowledge base.

Skills & Experience required

Must-Have

• 3–5 years of hands-on experience in a digital marketing role covering multiple channels — SEO, paid media, email, content, and analytics.
• Strong working knowledge of GA4, Google Search Console, and Google Ads.
• Experience with a headless CMS (Contentful preferred; other enterprise CMS platforms accepted).
• Confident with data — building reports, interpreting analytics, and making evidence-based recommendations independently.
• Solid understanding of technical SEO fundamentals: crawlability, indexation, schema markup, and Core Web Vitals.
• Excellent written English — clear, precise, and professional across stakeholder communications.
• Ability to work independently with a remote reporting manager — proactive communication, strong judgment, and self-driven execution are essential in this structure.
• Comfortable working full-time from our Pune office on the UK shift.

Preferred

1. Prior experience in healthcare, private medical, or a regulated industry.

2. Familiarity with Google Tag Manager for tag and event management.

3. Experience with Power BI, Looker Studio or BigQuery for reporting and data visualisation.

4. Hands-on experience with A/B testing and user behaviour platforms (Clarity, Hotjar).

5. Understanding of accessibility standards (WCAG 2.2 AA) and inclusive design principles.

6. Experience managing technical tickets in Jira and working with external development agencies.

7. Basic HTML/CSS awareness sufficient to troubleshoot with external development agencies.

8. Exposure to domain management, DNS configuration, and related technical infrastructure.

9. Hands-on experience with HubSpot or a comparable marketing automation / CRM platform.

Working Conditions

• Office environment in Pune (WFO), five days a week.
• UK shift hours (12:00 PM – 9:00 PM IST); standard corporate workweek with occasional flexibility during campaign launches or reporting cycles.
• Collaborative team setting with regular interaction with UK-based marketing colleagues, agency partners, and clinical stakeholders across time zones.
• Exposure to a broad and varied digital remit – no two days are the same.
• Professional development support and access to industry tools and training.

About the Company

Sucheta Business Consultancy is a 28-year-old chartered accountancy firm with clients across India and the UK. The firm specialises in auditing, taxation, corporate legal matters, financial services, equity investment facilitation, and compliance.

Led by FCA Sucheta Dhekane, a seasoned Chartered Accountant with international credentials (ACCA – IFRS, ICAEW London), the company has built a reputation for delivering trust, expertise, and excellence.

This role is for the UK healthcare division, catering to a leading London-based healthcare provider known for its patient-first specialised clinics and cutting-edge minimally invasive surgery and diagnostics centre.

Please answer the qualifying questions carefully — incomplete or casual responses may lead to your application not being considered.

Job Type: Full-time

Pay: ₹900,000.00 - ₹1,100,000.00 per year

Benefits

• Health insurance
• Paid sick time

Application Question(s):

• 11. Can you please tell us about a time you inherited a process, environment, or piece of work that wasn't in an ideal shape. What did you do, and how did you approach it? If yes, name the employer, the specific channel or tool involved, and what measurable improvement you made. If you have a live link showing the before or after, please share it.
• 1. How many years of digital marketing experience do you have? For each channel — SEO, paid media, email, analytics — write one sentence on what you did, naming the employer and timeframe.
• 2. Which CMS platforms have you used and for what purpose? If you have used Contentful, name the employer, describe the content you managed, and mention one specific problem you encountered.
• 3. Name the most recent GA4 property you worked on. What conversion events did you track, and were you the primary owner of reporting or did you support someone else?
• 4. For your most recent paid media campaign: what was the monthly budget (₹ or £), what was the objective, and did it hit target? If not, why not? State the employer and period.
• 5. Name the CRM or marketing automation platform you have used most recently, the employer, and two specific tasks you owned. Share a link to any live analytics or reporting work if available.
• 6. Describe one digital marketing task or campaign that did not go as planned — what went wrong, what you did about it, and what you would do differently. Name the employer.
• 7. What is your current gross CTC (fixed + variable) and your expected CTC for this role in LPA? Applications without this cannot be processed.
• 8. What is your current notice period and earliest joining date?
• 9. This role is full-time WFO at Sinhgad Road, Pune on the UK shift (12:00 PM – 9:00 PM IST). Which area of Pune do you live in and are you comfortable with this arrangement?
• 10. List any active digital marketing certifications (Google Ads, GA4, HubSpot, Meta Blueprint) with year of completion and a verification link where available.

Work Location: In person