Performance Marketing Manager (PPC Specialist)

Job Description

We are looking for an experienced Performance Marketing Manager with deep expertise in PPC (Pay-Per-Click) advertising. The ideal candidate will be responsible for strategizing, executing, and optimizing high-budget paid campaigns across search and social platforms. This role requires strong analytical skills, hands-on campaign management, and regular interaction with overseas clients, primarily from the North American (US) market.

Requirements

Key Responsibilities (PPC Focused):

• Own and manage end-to-end PPC campaigns across platforms including Google Ads, Bing Ads, and Meta Ads.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to drive high-quality traffic and conversions.
• Develop and execute campaign strategies for Search, Display, Shopping, and Remarketing campaigns.
• Optimize campaigns through bid management, budget allocation, and continuous performance monitoring.
• Create compelling ad copies, test creatives, and perform A/B testing to improve CTR and conversion rates.
• Implement and manage conversion tracking, pixels, and event tracking using tools like Google Tag Manager.
• Analyse campaign data (CPC, CPA, ROAS, CTR, Quality Score, etc.) and generate actionable insights.
• Continuously improve campaign performance through data-driven optimization techniques.
• Manage large advertising budgets efficiently to ensure maximum ROI.

Stay updated with the latest PPC trends, algorithm updates, and platform changes.

Client Handling (International Exposure)

• Communicate directly with overseas clients, primarily from the US/North American market.
• Understand client goals, KPIs, and business objectives to align campaign strategies.
• Share regular performance reports, insights, and recommendations with clients.

Participate in client calls, presentations, and strategy discussions.

Key Skills

• Strong expertise in PPC / Paid Media Campaigns
• Google Ads (Search, Display, Shopping, YouTube)
• Meta Ads (Facebook & Instagram)
• Bing Ads / Microsoft Advertising
• Keyword Planning & Competitor Analysis
• Conversion Tracking & Attribution (Google Tag Manager, GA4)
• Campaign Optimization & Budget Management
• A/B Testing & Performance Analysis

Data Analysis & Reporting

Required Candidate Profile

• 5+ years of hands-on experience in Performance Marketing with a strong PPC focus
• Proven track record of managing and scaling high-budget PPC campaigns
• Experience handling international clients, preferably US-based
• Strong analytical mindset with data-driven decision-making ability
• Excellent communication skills (verbal & written) for client interaction

Ability to work in a fast-paced, target-driven environment

Preferred Qualifications

• Google Ads Certification (Search/Display/Measurement)
• Experience in an agency setup

Familiarity with marketing automation tools and CRM integrations

Key Competencies

• Data-driven decision-making
• Client management & communication
• Strategic thinking
• Attention to detail
• Problem-solving approach
• Quality Score Improvement

Return on Ad Spend (ROAS)

Benefits

Why Join Us

• Opportunity to work with global clients (US market exposure)

Dynamic and growth-oriented work environment

Location: Kolkata

Experience: 5-10 Years

Department: Digital marketing

check(event) ; career-website-detail-template-2 => apply(record.id,meta)' mousedown='lyte-button => check(event)' final-style='background-color:#f15d22;border-color:#f15d22;color:white;' final-class='lyte-button lyteBackgroundColorBtn lyteSuccess' lyte-rendered=''>