Performance Marketing Manager- Beauty Brand- Delhi

EY RESPONSIBILITIES

Paid Media — Meta & Google

• Own end-to-end Meta Ads (Facebook & Instagram) strategy — campaign architecture, audience segmentation, creative testing frameworks, and budget scaling.
• Manage Google Ads across Search, Shopping, PMax, Display, and YouTube — from keyword strategy to bid management and conversion optimisation.
• Drive continuous A/B testing on creatives, copy, landing pages, and offers to improve CTR, CVR, and blended ROAS.
• Proactively manage ad fatigue, audience refresh cycles, and creative pipeline in coordination with the creative team.
• Maintain weekly and monthly performance dashboards; present actionable insights to leadership.

CRM & Retention Marketing

• Own WhatsApp, Email, and SMS marketing via CRM tools (Klaviyo / WebEngage / MoEngage or similar) — building flows, broadcast campaigns, and lifecycle sequences.
• Drive repeat purchase rate, LTV, and churn reduction through segmentation-led CRM journeys.
• Set up and optimise post-purchase nurture, cart abandonment, win-back, and loyalty flows.
• Manage CRM calendar in sync with product launches, sales events, and brand moments.

Affiliate & Influencer Performance

• Build and manage the affiliate program — onboarding creators, partners, and coupon-based affiliates on platforms like GlowRoad, Cuelinks, or in-house setups.
• Track affiliate-attributed revenue, commission structures, and ROI per affiliate.
• Coordinate with the influencer/content team to bridge organic and performance-linked creator campaigns.

Cross-functional Ownership & Coordination

• Serve as the single point of contact for performance marketing across all internal teams — creative, catalog, tech/web, and marketplace.
• Brief creative teams with data-driven inputs: hooks, messaging angles, format requirements, and platform specs.
• Coordinate with the website/tech team on landing page optimisation, pixel health, UTM hygiene, and tracking accuracy.
• Work closely with the D2C ops team on inventory availability, offer mechanics, and promotional planning.
• Own the attribution stack — ensure accurate tracking across GA4, Meta Pixel, Google Tag, and CRM.

Analytics & Reporting

• Build and maintain performance reports across channels — ROAS, CAC, CPM, CTR, CVR, AOV, LTV, and contribution margin.
• Conduct cohort analysis, channel mix modelling, and budget reallocation based on performance.
• Identify funnel bottlenecks and proactively recommend fixes — ad to landing page to checkout.

WHAT WE'RE LOOKING FOR

Must-Have Experience

• 3–6 years of hands-on performance marketing experience in a D2C, beauty, personal care, or consumer brand.
• Deep expertise in Meta Ads Manager — campaign structure, audience strategy, creative testing, and scaling.
• Strong command of Google Ads — Search, Shopping, PMax, and YouTube.
• Proven experience managing CRM tools and building automated customer lifecycle flows.
• Working knowledge of affiliate marketing ecosystems and tracking.
• Proficiency in GA4, attribution modelling, and UTM/pixel management.
• Ability to independently own channel P&L — budget planning, forecasting, and reporting.

Traits That Will Make You Thrive Here

• Complete ownership mindset — you don't wait to be told. You identify problems and fix them.
• Strong cross-functional communicator — comfortable working with creative, ops, and tech teams simultaneously.
• Data-first instinct balanced with creative sensitivity — you know good creative when you see it.
• Comfortable in a high-velocity startup environment with evolving priorities.
• Detail-oriented with excellent execution hygiene — clean naming conventions, structured testing, accurate reporting.

TOOLS & PLATFORM PROFICIENCY

✦ Meta Ads Manager

✦ Google Ads (Search, Shopping, PMax)

✦ Google Analytics 4 (GA4)

✦ Klaviyo / WebEngage / MoEngage

✦ WhatsApp Business API

✦ Affiliate Platforms (Cuelinks / GlowRoad)

✦ Google Tag Manager

✦ Shopify / WooCommerce

✦ Excel / Google Sheets

✦ Looker Studio / Power BI (preferred)

WHAT YOU'LL OWN (KPIS)

• Blended ROAS and channel-wise ROAS targets
• Customer Acquisition Cost (CAC) across paid channels
• Repeat purchase rate and LTV via CRM
• Affiliate-attributed GMV and partner count growth
• Monthly performance marketing budget utilisation and efficiency
• Attribution accuracy and tracking hygiene across all channels

WHAT WE OFFER

• Complete channel ownership from Day 1 — no hand-holding, no bureaucracy.
• Direct access to leadership and fast decision-making cycles.
• Competitive compensation benchmarked to D2C industry standards.
• A scrappy, passionate team that genuinely loves the brand they're building.
• Opportunity to grow as the brand scales across D2C, marketplace, and offline.

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Work Location: In person