Marketing Manager – Retail Store Launch & Growth

About the Role

We are looking for a highly energetic and execution-focused Marketing Manager to lead pre-launch, launch, and post-launch marketing activities for a fast-growing lifestyle retail store in Navi Mumbai.

The role requires someone who can drive footfall growth, brand visibility, customer engagement, local area marketing, social media growth, influencer activations, and sales-driven campaigns.

This is a hands-on role involving both online and offline marketing execution.

Key ResponsibilitiesPre-Launch Marketing

· Create and execute pre-launch marketing calendar

· Plan teaser campaigns and awareness activities

· Coordinate with designers, printers, influencers, and vendors

· Manage launch countdown campaigns

· Build local community awareness before opening

Store Launch Execution

· Execute launch day promotions and activations

· Coordinate event setup, promoters, emcee/anchor, branding, and giveaways

· Ensure high footfall generation during opening week

· Manage influencer visits and media coverage

· Handle live social media coverage during launch

Digital Marketing & Social Media

· Manage Instagram, Facebook, and Google Business Profile

· Plan monthly content calendar

· Create reels, stories, engagement posts, and promotional campaigns

· Coordinate with photographers/videographers/content creators

· Run paid ads (Meta & Google)

· Monitor campaign performance and optimize ROI

Offline Marketing & Activations

· Plan society activations and residential campaigns

· Coordinate kiosk activations and mall/store branding

· Execute flyer distribution and local partnerships

· Plan festive promotions and seasonal campaigns

· Develop corporate tie-ups with nearby offices

Influencer & Community Marketing

· Identify and collaborate with local influencers

· Build partnerships with residential communities and corporates

· Drive customer referral programs

· Increase customer-generated content and reviews

Sales & Performance Tracking

· Track daily footfall and campaign effectiveness

· Analyze conversion rates and customer engagement

· Generate weekly and monthly marketing reports

· Suggest strategies to improve sales and repeat customers

Key KPIs (Performance Indicators)

· Store footfall growth

· Monthly sales contribution

· Social media growth & engagement

· Lead generation

· Influencer campaign ROI

· Event execution quality

· Repeat customer growth

· Customer reviews & ratings

· Campaign conversion rates

· Cost per acquisition (CPA)

Required Skills

· Retail marketing experience

· Social media marketing

· Offline activation planning

· Influencer marketing

· Event coordination

· Vendor management

· Paid advertising basics

· Content planning

· Strong communication skills

Preferred Skills

· Experience in lifestyle/fashion/retail brands

· Knowledge of Meta Ads Manager

· Canva/basic design understanding

· Photography/reel direction sense

· Hyperlocal marketing experience

· Mall activation experience

Experience Required

· 3–7 years preferred in retail, lifestyle, fashion, FMCG, or mall marketing

Education

· Graduate in Marketing, Business, Media, or related field

· MBA preferred but not mandatory

Personality Traits Required

· Highly energetic

· Creative thinker

· Strong execution ability

· Fast problem-solving mindset

· Good networking capability

· Ability to work during events/weekends if required

Salary Range (Mumbai Market Benchmark)

Performance incentives can be added based on sales targets, footfall growth, and campaign ROI.

Pay: ₹30,000.00 - ₹45,000.00 per month

Application Question(s):

• Share a retail campaign you executed that increased footfall.

Work Location: In person