Copywriter

Company Description:

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.

Overview

Copywriter

As a copywriter, you'll be responsible for creating clear, effective, and engaging content that speaks authentically to the target audience. You'll collaborate daily with

multidisciplinary

teams

, including strategy, design, UX, tech, and account, to develop messages aligned with business objectives and brand strategy, helping to build

relevant digitaland creative experiences At Publicis Sapient, what we truly look for in a copywriter is the ability to navigate between creativity and strategic thinking: not just writing, but also an understanding of data, user behavior, and digital journeys. It's essential to know how to translate insights into simple yet impactful messages, working in an agile environment that values both lateral thinking and execution.

In short, the copywriter we're looking for must not only "

write well,"

but also actively contribute

to designing communication experiences

that have a real impact on users and the business.

Your Impact

• Develop clear, concise, and engaging copy for various digital and print platforms, including websites, social media, and marketing collateral.
• Work together proactively

with designers, marketers, and product teams to ensure that copy aligns with brand voice and messaging strategies.

• Conduct research to understand target audiences and industry trends, ensuring that content is relevant and impactful.
• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
• Stay up-to-date with best practices in copywriting, digital marketing, and content strategy.
• Assist in the development of content calendars and messaging frameworks to support marketing initiatives.

Skills & Experience

• Bachelor's

degree in Communication, Journalism,

Marketing, or a related field.

• Italian and English fluent.
• Strong writing and editing skills with a keen eye for detail.
• Familiarity with SEO best practices and the ability to optimize copy for search engines.
• Proficiency in Microsoft Office and Google Suite.
• Excellent communication and organizational skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Basic understanding of content management systems (CMS) is a plus.

Set Yourself Apart With

• Experience with A/B testing and data-driven content optimization.
• Familiarity with the principles of UX writing, with the ability to write clear, functional, and user-experience-focused microcopy
• Knowledge of UX writing principles and their application in digital products.
• Familiarity with social media platforms and their content requirements.
• A portfolio of writing samples that demonstrate your ability to create engaging and effective copy.

Qualifications

Soft skills—but not quite so soft

• Excellent collaboration skills and ability to work in multidisciplinary teams
• Strong ability to communicate clearly and effectively, both in writing and verbally
• Strong critical thinking and problem-solving skills
• A curiosity-driven mindset and commitment to continuous learning
• Flexibility and adaptability in dynamic and rapidly changing environments
• Strong organizational and prioritization skills
• Proactivity and autonomy in managing tasks and projects
• Empathy and the ability to understand different perspectives

Additional Information:

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at ~~~

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