Digital Marketing Specialist - Performance Marketing

Our client is looking for a talented and results-driven Digital Marketing Specialist with a strong focus on Performance Marketing to join their innovative team in Baltimore, Maryland, US . This role is integral to driving online growth and maximizing ROI through data-driven strategies across various digital channels. You will be responsible for planning, executing, and optimizing paid advertising campaigns, including search engine marketing (SEM), social media advertising, and display advertising. The ideal candidate possesses a deep understanding of analytics tools, conversion rate optimization (CRO), and A/B testing methodologies. You will work closely with the marketing and sales teams to align campaign objectives with business goals, ensuring a cohesive and effective online presence. Key responsibilities include managing campaign budgets, conducting keyword research, developing compelling ad copy, monitoring campaign performance, and providing regular reports with actionable insights. This position requires a creative mind with a strong analytical aptitude. You will stay abreast of the latest digital marketing trends and technologies to ensure our client remains at the forefront of the industry. A Bachelor's degree in Marketing, Communications, Business, or a related field is preferred. Proven experience (2+ years) in performance marketing, managing significant ad spend, and achieving measurable results is essential. Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and other relevant platforms is a must. Excellent written and verbal communication skills, strong organizational abilities, and the capacity to thrive in a fast-paced environment are also crucial. If you are passionate about driving measurable results and have a knack for optimizing digital campaigns, we encourage you to apply for this exciting opportunity in Baltimore, Maryland, US .