Ad Campaigning Executive/Manager or Performance Marketing Executive/Manager

As an experienced Ad Campaigning Executive/Manager or Performance Marketing Executive with 38 years of expertise, you will be responsible for planning, executing, and optimizing advertising campaigns across digital and traditional channels. Your role at mTouch Labs will involve developing and managing multi-channel campaigns to drive brand awareness, lead generation, and revenue growth.

• *Key Responsibilities:**
• Develop, plan, and execute advertising campaigns across digital platforms like Google Ads, Meta Ads, LinkedIn, YouTube, etc.
• Efficiently manage campaign budgets to maximize ROI and achieve performance targets.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Ads Manager, and other tracking platforms.
• Optimize campaigns through A/B testing, keyword research, audience targeting, and creative adjustments.
• Collaborate with creative, content, and design teams to develop compelling ad creatives and messaging.
• Lead performance marketing initiatives including PPC, display, retargeting, and social media advertising.
• Ensure campaigns align with overall marketing strategy and brand guidelines.
• Prepare detailed performance reports and present insights to senior management.
• Stay updated with industry trends, ad platform updates, and emerging marketing technologies.
• *Required Qualifications & Skills:**
• Bachelors degree in Marketing, Business, Communications, or related field.
• 3-8 years of hands-on experience in advertising campaign management.
• Extensive experience in Web and Mobile application development field.
• Strong experience with Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Solid understanding of SEO, SEM, PPC, display advertising, and social media marketing.
• Experience managing substantial ad budgets and delivering measurable ROI.
• Proficiency in analytics tools (Google Analytics, Data Studio, etc.).
• Strong analytical and data interpretation skills.
• Excellent communication and project management abilities.
• Ability to work in a fast-paced, performance-driven environment.
• *Preferred Qualifications:**
• Google Ads / Meta Blueprint certifications.
• Experience in performance marketing for [industry Services of Software Development(Web and Mobile Application Development)].
• Experience handling in-house marketing teams.

In addition to the above, you will be responsible for achieving Key Performance Indicators (KPIs) such as ROI & ROAS targets, Cost Per Lead (CPL) / Cost Per Acquisition (CPA), Conversion Rate Optimization, Campaign engagement metrics, and Revenue growth contribution.

• Please note that the benefits offered include Health insurance and Provident Fund.* As an experienced Ad Campaigning Executive/Manager or Performance Marketing Executive with 38 years of expertise, you will be responsible for planning, executing, and optimizing advertising campaigns across digital and traditional channels. Your role at mTouch Labs will involve developing and managing multi-channel campaigns to drive brand awareness, lead generation, and revenue growth.
• *Key Responsibilities:**
• Develop, plan, and execute advertising campaigns across digital platforms like Google Ads, Meta Ads, LinkedIn, YouTube, etc.
• Efficiently manage campaign budgets to maximize ROI and achieve performance targets.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Ads Manager, and other tracking platforms.
• Optimize campaigns through A/B testing, keyword research, audience targeting, and creative adjustments.
• Collaborate with creative, content, and design teams to develop compelling ad creatives and messaging.
• Lead performance marketing initiatives including PPC, display, retargeting, and social media advertising.
• Ensure campaigns align with overall marketing strategy and brand guidelines.
• Prepare detailed performance reports and present insights to senior management.
• Stay updated with industry trends, ad platform updates, and emerging marketing technologies.
• *Required Qualifications & Skills:**
• Bachelors degree in Marketing, Business, Communications, or related field.
• 3-8 years of hands-on experience in advertising campaign management.
• Extensive experience in Web and Mobile application development field.
• Strong experience with Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Solid understanding of SEO, SEM, PPC, display advertising, and social media marketing.
• Experience managing substantial ad budgets and delivering measurable ROI.
• Proficiency in analytics tools (Google Analytics, Data Studio, etc.).
• Strong analytical and data interpretation skills.
• Excellent communication and project management abilities.
• Ability to work in a fast-pa