Social Media Marketing Manager

Job Description: Social Media Marketing Manager

Location: [City, State/Remote/Hybrid]

Department: Marketing

Reports To: [Marketing Director / Head of Growth]

Role Summary

We are looking for a creative, data-driven Social Media Marketing Manager to own our brand’s presence across all social platforms. You will be responsible for developing and executing a comprehensive social media strategy that increases brand awareness, drives high-quality traffic, and fosters a loyal community. The ideal candidate lives and breathes social trends but understands that every post must ultimately support the bottom line.

Key Responsibilities

• Strategy Development: Design and implement social media strategies that align with broader marketing goals and business objectives.
• Content Creation & Curation: Oversee the creation of high-quality assets (video, graphics, and copy) tailored for platforms including Instagram, TikTok, LinkedIn, X, and Facebook.
• Community Management: Engage with followers, respond to queries in a timely manner, and monitor customer reviews to build brand advocacy.
• Paid Social: Plan and optimize paid social campaigns to maximize ROI and reach specific target demographics.
• Influencer Relations: Identify and collaborate with influencers and brand ambassadors to expand reach and credibility.
• Analytics & Reporting: Track key performance indicators (KPIs) such as engagement rates, click-through rates (CTR), and conversion rates. Provide monthly reports with actionable insights.
• Trend Monitoring: Stay at the forefront of platform algorithm changes, emerging technologies (AI tools), and viral trends to keep the brand relevant.

Required Skills & Qualifications

• Experience: [3-5] years of experience in social media management or digital marketing, preferably in the [Industry Name] sector.
• Portfolio: A proven track record of growing social accounts and managing successful campaigns (please provide links or a portfolio).
• Technical Proficiency:
• Tools: Mastery of social scheduling tools (e.g., Hootsuite, Sprout Social, or Buffer).
• Creative: Basic to intermediate skills in Adobe Creative Suite (Photoshop/Premiere) or Canva.
• Analytics: Familiarity with Google Analytics and platform-native insight tools.
• Soft Skills:
• Copywriting: Ability to shift tone of voice between professional (LinkedIn) and playful (TikTok).
• Agility: Ability to react quickly to "breaking" internet trends while maintaining brand standards.
• Project Management: Excellent organizational skills to manage content calendars and multi-channel campaigns simultaneously.

Pay: ₹15,000.00 - ₹60,000.00 per month

Benefits

• Health insurance
• Life insurance

Experience

• SEO: 3 years (Required)
• Social media management: 3 years (Required)

Work Location: In person