Company Description Krishna’s Herbal & Ayurveda, the flagship brand of Sandipani Healthcare Private Limited, is one of India’s fastest-growing Ayurvedic wellness companies, founded in 2007 and headquartered in Jodhpur, Rajasthan. The company blends traditional Ayurvedic science with modern execution to deliver natural, effective, and high-quality healthcare solutions that build long-term trust. With two GMP-certified, state-of-the-art manufacturing facilities spanning over 15,000 sq. meters, Krishna’s Herbal & Ayurveda supports strong quality control and scalable production for India and international markets. Its portfolio includes 170+ Ayurvedic and herbal products, covering preventive and therapeutic wellness across categories like juices, tonics, syrups, powders, oils, gels, and personal care. Backed by ₹300+ Crore in Annual Recurring Revenue and global expansion, the brand offers a dynamic, growth-focused environment driven by innovation, integrity, and impact.

Role Description This is a full-time Creative Strategist role based in Jodhpur with a hybrid work arrangement, allowing some work-from-home flexibility. The Creative Strategist will develop and refine brand narratives and campaign concepts aligned with the company’s Ayurvedic wellness positioning. Day-to-day responsibilities include conducting market and consumer research, translating insights into creative ideas, and shaping integrated campaigns for digital, print, video, and in-store channels. The role involves collaborating closely with marketing, design, content, and product teams to brief creatives, review concepts, and ensure consistency across all brand touchpoints. The Creative Strategist will also monitor campaign performance, refine messaging based on data and feedback, and support new product launches with compelling creative frameworks.

Qualifications

• Strong creative thinking with experience in Creative Strategy and Creative Direction to guide concepts from idea to execution.
• Proven ability to shape and maintain Brand Strategy, including positioning, messaging, and brand storytelling across channels.
• Excellent Writing skills for briefs, campaign narratives, taglines, and consumer-facing communication.
• Solid Research skills to analyze market trends, audience insights, competitors, and cultural cues that inform creative decisions.
• Years of experience in brand, creative, or marketing strategy roles, preferably in FMCG, wellness, beauty, or related sectors.
• Bachelor’s degree in Marketing, Communications, Design, Business, or a related field (or equivalent practical experience).
• Experience collaborating with designers, copywriters, and marketing teams; strong communication and presentation skills.
• Comfort working in a fast-paced, growth-oriented environment and openness to Ayurvedic and natural wellness categories.