Bidding Manager (PPC & Performance Marketing)

Full Timemid

INPosted 2 days ago

Role Overview

MIT ADT University is hiring a mid-level Bidding Manager (PPC & Performance Marketing). This is a full-time role in IN. Part of MIT ADT University's Performance Marketing hiring, posted 2 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.

Resume Keywords to Include

Make sure these keywords appear in your resume to improve ATS scoring

APISEOPPCGoogle AdsGoogle AnalyticsGA4Meta AdsWordPress

Job description

Position: Bidding Manager (PPC & Performance Marketing)

Department / Team: Digital Marketing

Location: MIT ADT University, Vishwa Rajbaug, Loni Kalbhor, Pune.

Role Overview

Own the bidding strategy, budget allocation, and conversion optimization across Google and Meta ad platforms to drive qualified student admissions enquiries at the lowest viable cost-per-admission. This is a senior, full-time role accountable for ROI on the institution's entire paid-media admissions spend.

Key Responsibilities

Define and manage bidding strategies (manual CPC, target CPA, target ROAS, Maximize Conversions) across Google Ads and Meta Ads.
Allocate and pace budgets across programs, campuses, and intake cycles based on enrollment targets.
Optimize the full admissions funnel — from ad click to enquiry form, to counsellor handoff, to enrolled student — improving cost-per-lead (CPL) and cost-per-admission.
Build bidding models aligned to admission seasonality (peak intake vs. off-season).
Set up and govern conversion tracking, lead-quality feedback loops, and offline conversion imports (CRM-to-Ads) so bids optimize toward enrolled students, not just form-fills.
Conduct A/B tests on bidding, audiences, and landing pages; report on CPL, CPA, ROAS, and enrollment contribution.
Coordinate with admissions/counselling teams to align lead volume with counsellor capacity.
Mentor the strategist/execution team and present performance to leadership.

Required Skills & Qualifications

7–8 years in PPC/performance marketing, with significant budget-management responsibility.
Deep, hands-on expertise in Google Ads + Meta Ads bidding and automated bid strategies.
Strong grasp of conversion tracking (GA4, Google Tag Manager, Meta Pixel/Conversions API) and offline-conversion imports.
Proven experience optimizing a multi-stage lead funnel — ideally admissions, EdTech, or high-consideration lead-gen (real estate, finance, healthcare).
Strong analytical skills (Excel/Sheets, Looker Studio); ability to tie spend to outcomes.
Understanding of the admissions journey, enquiry-to-enrollment cycle, and counsellor-led conversion.
Bachelor's/MBA in Marketing; Google Ads & Meta Blueprint certifications preferred.

Expected knowledge of below AI Agents :

Campaign Strategy Agent
Google Ads Optimization Agent
SEO & Keyword Research Agent
Content Generation Agent
Social Media Content Agent
Landing Page Optimization (CRO) Agent
Lead Scoring & CRM Agent
WhatsApp Follow-up Agent
Analytics & Reporting Agent
Admission Forecasting Agent

Expected knowledge of below Tools:

Google Ads Campaign Management
Performance Marketing & Lead Generation
Google Analytics (GA4) & Conversion Tracking
Landing Page Optimization (CRO)
SEO & Keyword Research
CRM & Lead Funnel Management
Website Management (WordPress)
Marketing Automation
AI-powered Content & Campaign Optimization
Data Analysis & Performance Reporting

How to apply

Interested candidates need to share their updated resumes to hr.resume@mituniversity.edu.in with Subject: Application for Bidding Manager position

About MIT ADT University

MIT ADT University

mituniversity.ac.in

Performance MarketingOn-site

3 other open roles at MIT ADT University on TryApplyNow.

View all 4 roles at MIT ADT University Visit website

Frequently Asked Questions

How do I apply for the Bidding Manager (PPC & Performance Marketing) position at MIT ADT University?

Use the Apply button above to submit your application directly to MIT ADT University. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Bidding Manager (PPC & Performance Marketing) position at MIT ADT University located?

This position is based in IN. MIT ADT University has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a Bidding Manager (PPC & Performance Marketing) at MIT ADT University earn?

MIT ADT University has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Bidding Manager (PPC & Performance Marketing) role at MIT ADT University posted?

This role was posted on July 2, 2026 (2 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.