Role Overview
MIT ADT University is hiring a mid-level Google Marketing Strategist — Admissions Campaigns. This is a full-time role in IN. posted yesterday. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Resume Keywords to Include
Make sure these keywords appear in your resume to improve ATS scoring
Job description
Position: Google Marketing Strategist — Admissions Campaigns
Department / Team: Digital Marketing
Location: MIT ADT University, Vishwa Rajbaug, Loni Kalbhor, Pune.
Role Overview
Plan, build, and optimize Google Ads campaigns to generate high-quality admissions enquiries and convert them into enrolled students. This role executes the campaign layer of the institution's paid-media strategy under the Bidding Manager's direction.
Key Responsibilities
- Build and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube for program/course promotion.
- Conduct keyword research and audience targeting around courses, eligibility, locations, and intent (e.g., "MBA admission Pune," "BBA digital marketing course").
- Write and test ad copy and creatives tailored to prospective students and parents.
- Optimize campaigns for CTR, Quality Score, CPL, and conversion rate.
- Implement and maintain conversion tracking (GA4, GTM) for enquiry forms, calls, and downloads.
- Manage and optimize landing pages with the design team to lift form-fill and enquiry rates.
- Monitor lead quality with the admissions team and feed insights back into targeting.
- Report on campaign performance, intake-wise lead volume, and cost metrics.
Required Skills & Qualifications
- 4–5 years of hands-on Google Ads / SEM experience, ideally in admissions, EdTech, or lead-gen.
- Proficiency in Google Ads, GA4, Google Tag Manager, Looker Studio; working knowledge of Meta Ads is a plus.
- Google Ads certifications (Search, Display, Measurement) preferred.
- Strong copywriting and A/B-testing discipline for lead-gen.
- Analytical mindset with Excel/Sheets reporting skills.
- Understanding of the admissions enquiry-to-enrollment funnel.
- Bachelor's degree in Marketing/Business; digital marketing certification a plus.
Expected knowledge of below AI Agents :
- Campaign Strategy Agent
- Google Ads Optimization Agent
- SEO & Keyword Research Agent
- Content Generation Agent
- Social Media Content Agent
- Landing Page Optimization (CRO) Agent
- Lead Scoring & CRM Agent
- WhatsApp Follow-up Agent
- Analytics & Reporting Agent
- Admission Forecasting Agent
Expected knowledge of below Tools:
- Google Ads Campaign Management
- Performance Marketing & Lead Generation
- Google Analytics (GA4) & Conversion Tracking
- Landing Page Optimization (CRO)
- SEO & Keyword Research
- CRM & Lead Funnel Management
- Website Management (WordPress)
- Marketing Automation
- AI-powered Content & Campaign Optimization
- Data Analysis & Performance Reporting
How to apply
Interested candidates need to share their updated resumes to hr.resume@mituniversity.edu.in with Subject: Application for Google Marketing Strategist position
About MIT ADT University
MIT ADT University
mituniversity.ac.in
2 other open roles at MIT ADT University on TryApplyNow.
Frequently Asked Questions
How do I apply for the Google Marketing Strategist — Admissions Campaigns position at MIT ADT University?
Use the Apply button above to submit your application directly to MIT ADT University. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Google Marketing Strategist — Admissions Campaigns position at MIT ADT University located?
This position is based in IN. MIT ADT University has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Google Marketing Strategist — Admissions Campaigns at MIT ADT University earn?
MIT ADT University has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Google Marketing Strategist — Admissions Campaigns role at MIT ADT University posted?
This role was posted on July 2, 2026 (yesterday). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
More Jobs at MIT ADT University
View all →
AI-powered job search
Get every job scored to your resume
Upload your resume and get jobs ranked, your resume tailored, and employee contacts found automatically.
Get started freeNo credit card to start