We are looking for a data-driven Performance Marketing Expert who can own end-to-end digital acquisition and scale campaigns across platforms. This role requires a strong blend of analytical thinking, platform expertise, and a growth mindset to drive measurable business outcomes.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
• Drive customer acquisition, lead generation, and ROI improvement through performance campaigns.
• Own campaign strategy, including budgeting, targeting, A/B testing, and optimization.
• Analyze campaign performance using tools like Google Analytics, Google Tag Manager, and platform dashboards.
• Continuously improve key metrics such as CAC, ROAS, CTR, and conversion rates.
• Collaborate with creative and content teams to develop high-converting ad copies and landing pages.
• Set up and manage tracking pixels, conversion events, and attribution models.
• Run experiments across new channels, audiences, and growth strategies.
• Build and present weekly and monthly performance reports with actionable insights.

About Company: Medisage is a global digital knowledge platform by doctors for doctors. It enables doctors to share clinical cases, read up-to-date medical news, watch educational content, and engage with global experts for continuous improvement of their clinical practice. At Medisage, we are currently engaging with more than 5 lakh doctors, thereby impacting the lives of millions. We are recognized by the medical industry as the 'Netflix for Doctors'. We encourage all UG/PG students to join the community and benefit from the vast wealth of clinical knowledge on the platform.