Manager, SEM

Full Timemid

Bethesda, Maryland, USPosted 7 weeks ago

Role Overview

Marketbridge is hiring a mid-level Manager, SEM. This is a full-time role in Bethesda. Part of Marketbridge's Paid Search hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.

Salary Context

Salary is not disclosed in this posting. Market median for Mid-level Paid Search roles is $74k-$85k (based on 10 comparable listings). Many employers share specifics during the interview process or after an initial screen.

Resume Keywords to Include

Make sure these keywords appear in your resume to improve ATS scoring

GoB2BSEMGoogle AdsABMROASForecastingOR

Job Description

Job Overview

Job Title: Manager, SEM

Company: Marketbridge

Location: Toronto, Ontario, Canada

Job Type: Full-time

Remote Status: Remote (EST hours with flexibility to work in PST)

Date Posted: May 7, 2026

About the Role

As the Search Engine Marketing (SEM) Manager, you'll own the strategy, execution, and performance of paid search programs. This role requires driving measurable business outcomes, leading campaign strategy, and mentoring team members while aligning search efforts to broader marketing and revenue goals.

Note: This role is described as "Manager, Paid Search - B2B" in the full listing.

Responsibilities

Develop and lead SEM strategy across Google Ads and other search platforms
Oversee campaign structure, scaling strategies, and ongoing optimization
Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue
Translate business goals into measurable paid search strategies and execution plans
Lead testing roadmaps including bidding strategies, audience targeting, and creative
Analyze performance data and deliver insights to stakeholders and clients
Collaborate cross-functionally with strategy, analytics, and creative teams
Ensure accurate tracking, attribution, and data integrity across campaigns
Mentor and support junior team members

Requirements

4+ years of SEM / paid search experience
Proven ability to manage and scale high-performing campaigns
Deep expertise in Google Ads, including bidding strategies and optimization techniques
Strong analytical and data interpretation skills
Experience managing budgets and forecasting performance
Ability to communicate performance insights clearly to stakeholders
Experience in an agency environment
Experience mentoring or managing team members
Familiarity with CRM and marketing automation platforms
Experience working with global brands
Familiarity with ABM (Account-Based Marketing) strategies

Tools & Platforms

Google Ads
CRM (Customer Relationship Management) software
Marketing automation platforms

Compensation & Benefits

Salary: CAD 75,000 - 85,000 per year

Flexible PTO (Paid Time Off)
Summer Fridays
Paid parental leave (up to 16 weeks for birthing parents)
Christmas to New Year's closure
Medical benefits
Premium access to the Calm app for relaxation and mindfulness
401(k) with a 3% company contribution (US Only)
Life insurance
Long-term disability
AD&D (Accidental Death & Dismemberment) coverage
Professional development fund ($500)
Company-provided laptop & accessories
Monthly Wi-Fi & cell stipend
Exclusive discounts through Perkopolis

Work Environment

Schedule: Flexible, with core hours in EST and flexibility to work in PST as needed
Team: Collaborative, cross-functional teams with strategy, analytics, and creative members
Office: Toronto, Ontario, Canada (remote work available)
Culture: Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. Their values include being kind, open, real, and brave.

About the Company

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation, and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial, and consumer sectors.

Industry: Marketing & Advertising

Size: Medium (350+ employees)

Website: www.marketbridge.com

LinkedIn: www.linkedin.com/company/marketbridge/

Interview Preparation

What They're Looking For

Proven SEM experience with a track record of managing and scaling high-performing campaigns
Strong analytical skills and data interpretation abilities
Excellent communication skills to present performance insights to stakeholders
Experience working in an agency environment and mentoring team members
Familiarity with CRM and marketing automation platforms

Questions to Ask

Can you describe a recent campaign you've managed that required innovative bidding strategies or audience targeting?
How does Marketbridge support the professional development of its SEM team members?
What are the key performance indicators (KPIs) used to measure the success of SEM campaigns at Marketbridge, and how are these KPIs communicated to clients and stakeholders?

About Marketbridge

Marketbridge

marketbridge.com

Paid SearchOn-site

2 other open roles at Marketbridge on TryApplyNow.

View all 3 roles at Marketbridge Visit website

Frequently Asked Questions

How do I apply for the Manager, SEM position at Marketbridge?

Use the Apply button above to submit your application directly to Marketbridge. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Manager, SEM position at Marketbridge located?

This position is based in Bethesda. Marketbridge has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a Manager, SEM at Marketbridge earn?

Marketbridge has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Manager, SEM role at Marketbridge posted?

This role was posted on May 6, 2026 (54 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.