Manager, SEM

Job Overview

Job Title: Manager, SEM

Company: Marketbridge

Location: Toronto, Ontario, Canada

Job Type: Full-time

Remote Status: Remote (EST hours with flexibility to work in PST)

Date Posted: May 7, 2026

About the Role

As the Search Engine Marketing (SEM) Manager, you'll own the strategy, execution, and performance of paid search programs. This role requires driving measurable business outcomes, leading campaign strategy, and mentoring team members while aligning search efforts to broader marketing and revenue goals.

Note: This role is described as "Manager, Paid Search - B2B" in the full listing.

Responsibilities

• Develop and lead SEM strategy across Google Ads and other search platforms
• Oversee campaign structure, scaling strategies, and ongoing optimization
• Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue
• Translate business goals into measurable paid search strategies and execution plans
• Lead testing roadmaps including bidding strategies, audience targeting, and creative
• Analyze performance data and deliver insights to stakeholders and clients
• Collaborate cross-functionally with strategy, analytics, and creative teams
• Ensure accurate tracking, attribution, and data integrity across campaigns
• Mentor and support junior team members

Requirements

• 4+ years of SEM / paid search experience
• Proven ability to manage and scale high-performing campaigns
• Deep expertise in Google Ads, including bidding strategies and optimization techniques
• Strong analytical and data interpretation skills
• Experience managing budgets and forecasting performance
• Ability to communicate performance insights clearly to stakeholders
• Experience in an agency environment
• Experience mentoring or managing team members
• Familiarity with CRM and marketing automation platforms
• Experience working with global brands
• Familiarity with ABM (Account-Based Marketing) strategies

Tools & Platforms

• Google Ads
• CRM (Customer Relationship Management) software
• Marketing automation platforms

Compensation & Benefits

Salary: CAD 75,000 - 85,000 per year

• Flexible PTO (Paid Time Off)
• Summer Fridays
• Paid parental leave (up to 16 weeks for birthing parents)
• Christmas to New Year's closure
• Medical benefits
• Premium access to the Calm app for relaxation and mindfulness
• 401(k) with a 3% company contribution (US Only)
• Life insurance
• Long-term disability
• AD&D (Accidental Death & Dismemberment) coverage
• Professional development fund ($500)
• Company-provided laptop & accessories
• Monthly Wi-Fi & cell stipend
• Exclusive discounts through Perkopolis

Work Environment

• Schedule: Flexible, with core hours in EST and flexibility to work in PST as needed
• Team: Collaborative, cross-functional teams with strategy, analytics, and creative members
• Office: Toronto, Ontario, Canada (remote work available)
• Culture: Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. Their values include being kind, open, real, and brave.

About the Company

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation, and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial, and consumer sectors.

Industry: Marketing & Advertising

Size: Medium (350+ employees)

Website: www.marketbridge.com

LinkedIn: www.linkedin.com/company/marketbridge/

Interview Preparation

What They're Looking For

• Proven SEM experience with a track record of managing and scaling high-performing campaigns
• Strong analytical skills and data interpretation abilities
• Excellent communication skills to present performance insights to stakeholders
• Experience working in an agency environment and mentoring team members
• Familiarity with CRM and marketing automation platforms

Questions to Ask

• Can you describe a recent campaign you've managed that required innovative bidding strategies or audience targeting?
• How does Marketbridge support the professional development of its SEM team members?
• What are the key performance indicators (KPIs) used to measure the success of SEM campaigns at Marketbridge, and how are these KPIs communicated to clients and stakeholders?