Job overview

Job Title: Specialist, SEM

Company: Marketbridge

Location: United States

Job Type: Full-time

Remote Status: Remote

Date Posted: 2026-04-21

About the role

The Specialist, SEM is responsible for executing and optimizing paid search campaigns to drive demand, leads, and revenue. This role focuses on hands-on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads.

Responsibilities

• Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads
• Conduct keyword research, audience segmentation, and competitive analysis
• Write, test, and optimize ad copy to improve CTR and conversion rates
• Manage bids, budgets, and pacing to hit performance targets
• Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution
• Execute A/B tests across ads, landing pages, and targeting strategies
• Analyze campaign data and provide actionable insights and reporting
• Collaborate with analytics, creative, and strategy teams to improve performance
• Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager

Requirements

• 2+ years of paid search / SEM experience
• Hands-on experience with Google Ads and Microsoft Ads
• Strong analytical skills and proficiency in Excel or Google Sheets
• Familiarity with GA4 or similar analytics platforms
• Understanding of conversion tracking and attribution basics
• Detail-oriented with strong problem-solving skills
• Experience in a B2B or agency environment
• Google Ads certification
• Exposure to landing page optimization and CRO principles
• Familiarity with additional marketing automation tools

Compensation & benefits

Salary: $65,000 - $80,000 USD per year

• Flexible PTO
• Summer Fridays
• Paid parental leave (up to 16 weeks for birthing parents)
• Comprehensive medical benefits
• Free premium access to the Calm app for relaxation and mindfulness
• 401(k) with a 3% company contribution (US Only)
• Life insurance
• Long-term disability
• AD&D coverage
• Professional development fund ($500)
• Company-provided laptop & accessories
• Monthly Wi-Fi & cell stipend
• Exclusive discounts through Perkopolis

Work environment

• Schedule: Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents)
• Team: Collaborative team focused on solving real problems for complex clients
• Office: Remote — work from anywhere in the United States
• Culture: Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. Their values shape how they operate day to day: Be Kind, Be Open, Be Real, Be Brave.

About the company

Industry: Marketing

Size: 350+ employees

Interview preparation

What they're looking for

• Experience with Google Ads and Microsoft Ads
• Strong analytical skills
• Familiarity with GA4 or similar analytics platforms
• Understanding of conversion tracking and attribution basics
• Detail-oriented with strong problem-solving skills
• Experience in a B2B or agency environment
• Google Ads certification
• Exposure to landing page optimization and CRO principles

Questions to ask

• What are the current campaign performance metrics, and how can I improve them?
• How does the team collaborate to optimize campaigns across different platforms?
• What are the biggest challenges facing the SEM team currently, and how can I help address them?