Role Overview
Marketbridge is hiring a mid-level Specialist, SEM. This is a full-time role in Bethesda. Part of Marketbridge's Paid Search hiring. The posted range is $65k to $80k. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Job overview
Job Title: Specialist, SEM
Company: Marketbridge
Location: United States
Job Type: Full-time
Remote Status: Remote
Date Posted: 2026-04-21
About the role
The Specialist, SEM is responsible for executing and optimizing paid search campaigns to drive demand, leads, and revenue. This role focuses on hands-on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads.
Responsibilities
- Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads
- Conduct keyword research, audience segmentation, and competitive analysis
- Write, test, and optimize ad copy to improve CTR and conversion rates
- Manage bids, budgets, and pacing to hit performance targets
- Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution
- Execute A/B tests across ads, landing pages, and targeting strategies
- Analyze campaign data and provide actionable insights and reporting
- Collaborate with analytics, creative, and strategy teams to improve performance
- Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager
Requirements
- 2+ years of paid search / SEM experience
- Hands-on experience with Google Ads and Microsoft Ads
- Strong analytical skills and proficiency in Excel or Google Sheets
- Familiarity with GA4 or similar analytics platforms
- Understanding of conversion tracking and attribution basics
- Detail-oriented with strong problem-solving skills
- Experience in a B2B or agency environment
- Google Ads certification
- Exposure to landing page optimization and CRO principles
- Familiarity with additional marketing automation tools
Compensation & benefits
Salary: $65,000 - $80,000 USD per year
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Comprehensive medical benefits
- Free premium access to the Calm app for relaxation and mindfulness
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability
- AD&D coverage
- Professional development fund ($500)
- Company-provided laptop & accessories
- Monthly Wi-Fi & cell stipend
- Exclusive discounts through Perkopolis
Work environment
- Schedule: Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents)
- Team: Collaborative team focused on solving real problems for complex clients
- Office: Remote — work from anywhere in the United States
- Culture: Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. Their values shape how they operate day to day: Be Kind, Be Open, Be Real, Be Brave.
About the company
Industry: Marketing
Size: 350+ employees
Interview preparation
What they're looking for
- Experience with Google Ads and Microsoft Ads
- Strong analytical skills
- Familiarity with GA4 or similar analytics platforms
- Understanding of conversion tracking and attribution basics
- Detail-oriented with strong problem-solving skills
- Experience in a B2B or agency environment
- Google Ads certification
- Exposure to landing page optimization and CRO principles
Questions to ask
- What are the current campaign performance metrics, and how can I improve them?
- How does the team collaborate to optimize campaigns across different platforms?
- What are the biggest challenges facing the SEM team currently, and how can I help address them?
Frequently Asked Questions
How do I apply for the Specialist, SEM position at Marketbridge?
Use the Apply button above to submit your application directly to Marketbridge. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Specialist, SEM position at Marketbridge located?
This position is based in Bethesda. Marketbridge has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
How much does the Specialist, SEM role at Marketbridge pay?
Marketbridge has posted a compensation range of $65k to $80k for this position. Final offers typically vary based on candidate experience, location, and internal salary bands.
When was the Specialist, SEM role at Marketbridge posted?
This role was posted on April 20, 2026 (54 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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