Email & Content Marketing Specialist

Job Overview

Job Title: Email & Content Marketing Specialist

Company: Jobgether

Location: Canada

Job Type: Full-time

Remote Status: Remote (Canada)

Date Posted: May 7, 2026

About the Role

Join a dynamic remote-first team where creativity, performance marketing, and SEO-driven content come together to support the growth of an innovative AI-focused product. In this role, you will play a key part in executing high-impact email campaigns and publishing optimized content designed to engage student audiences and drive acquisition. Working closely with SEO and growth teams, you will transform strategic initiatives into measurable results through consistent execution and data-driven optimization.

Responsibilities

• Plan, execute, and manage broadcast email campaigns across acquisition lists, dormant audiences, and academic calendar initiatives.
• Build, QA, segment, schedule, and launch campaigns within email service providers while ensuring proper tracking and deliverability.
• Maintain list hygiene processes, unsubscribe management, and suppression handling to support healthy email performance.
• Conduct A/B testing on subject lines, preview text, calls-to-action, and messaging strategies to improve engagement metrics.
• Produce, edit, and publish SEO-focused blog articles, guides, and educational content aligned with the content roadmap.
• Optimize existing website content through on-page SEO improvements, internal linking, metadata updates, and content refreshes.
• Coordinate with freelance writers and editors when additional production support is required.
• Track campaign and content performance metrics including open rates, click-through rates, rankings, traffic, and conversions.
• Deliver weekly and monthly performance reports while identifying optimization opportunities and recommending actionable improvements.
• Collaborate closely with SEO and growth stakeholders to ensure campaigns and content initiatives align with broader acquisition goals.

Requirements

• 2 to 4 years of experience in email marketing, content marketing, or a combined digital marketing role.
• Hands-on experience with modern email marketing platforms such as Klaviyo, Customer.io, Mailchimp, HubSpot, or similar tools.
• Solid understanding of audience segmentation, email list management, and deliverability best practices.
• Familiarity with content management systems such as WordPress and strong knowledge of on-page SEO fundamentals.
• Excellent writing and editing skills with the ability to create clear, engaging, and brand-aligned content.
• Analytical mindset with the ability to interpret marketing performance data and translate insights into optimization actions.
• Strong organizational skills with the ability to manage multiple deliverables and meet deadlines independently.
• Experience with SEO tools such as SEMrush, Google Search Console, GA4, or Looker Studio.
• Familiarity with academic, education, or student-focused audiences.
• Knowledge of technical email deliverability concepts such as SPF, DKIM, DMARC, and sender reputation management.

Compensation & Benefits

Salary: Not disclosed by employer.

• Fully remote opportunity with a globally distributed team.
• Competitive salary package.
• Exposure to innovative AI technologies and modern digital marketing trends.
• Opportunity to work on impactful growth and acquisition campaigns.
• Flexible and collaborative work environment.
• Career development and skill-building opportunities.
• International experience working with cross-functional teams.
• Access to modern marketing tools and platforms.

Interview Preparation

What they're looking for

• Experience with email marketing platforms.
• Knowledge of audience segmentation and email list management.
• Strong writing and editing skills.
• Analytical mindset for interpreting performance data.

Questions to ask

• What are the key performance indicators (KPIs) for this role?
• How does this role collaborate with the SEO and growth teams?
• What are the most successful email campaigns to date, and what made them work?