Lead – Digital Marketing

Job Summary

Job Title: Lead – Digital Marketing

Location: Kakkanad, Kochi, India

Job Type: Full-time, Permanent

Experience: 4+ years preferred

Department: Marketing

Reporting To: Vice President - Customer Experience

Preference: Immediate joiners preferred

About Eloit

Eloit Innovations is a fast-growing Global SaaS / Software Product company building cutting-edge solutions in education and faith-based technologies. Eloit is on a mission to unlock potential through graceful innovation. Our flagship platforms include Edisapp School ERP, Credisapp, Kristapp, BibleOn, and more, headquartered in London, with over a decade of innovation and operations in Kochi, India.

The Role

We are hiring a Team Leader - Digital Marketing to lead Eloit's digital marketing function and team, taking full ownership of brand presence, demand generation, content strategy, SEO/SEM/AEO/GEO, account-based marketing, HubSpot-led marketing operations, social media, performance marketing, and marketing analytics across all product lines.

This is a senior marketing role within the Kochi operations, reporting directly to the Vice President - Customer Experience and working in close collaboration with the CEO. The role requires a hands-on marketing leader who can build and mentor a team, drive digital strategy, own campaign execution, manage brand positioning, generate qualified leads, and shape Eloit's long-term digital growth across global markets.

The ideal candidate combines deep digital marketing expertise, SaaS product marketing maturity, HubSpot platform fluency, team leadership capability, and a strong sense of ownership, aligned with Eloit's values, quality culture, and global vision.

Responsibilities

• Team Leadership: Build, manage, and mentor the digital marketing team; set performance goals, conduct regular reviews, and foster a culture of creativity, experimentation, and data-driven decision-making.
• Digital Strategy Ownership: Define and own Eloit's digital marketing roadmap, brand strategy, channel mix, and long-term growth direction across all product lines including Edisapp, Kristapp, BibleOn, and Credisapp.
• SEO/ AEO / GEO: Lead comprehensive search optimisation strategy encompassing traditional SEO (on-page, off-page, technical), Answer Engine Optimisation (AEO) for AI-driven results on platforms such as ChatGPT, Perplexity, and Google SGE, and Generative Engine Optimisation (GEO) to ensure Eloit's content surfaces accurately within AI-generated summaries and responses.
• Account-Based Marketing (ABM): Design and execute targeted ABM programmes to engage high-value institution accounts across education and faith-based segments; coordinate closely with Sales to align account selection, personalised content, outreach sequences, and pipeline progression.
• HubSpot Marketing Operations: Own Eloit's HubSpot Marketing Hub as the primary platform for marketing automation, lead nurturing workflows, email campaigns, contact segmentation, landing pages, forms, and pipeline reporting; ensure the CRM and marketing data are clean, structured, and actionable.
• Performance Marketing: Plan and execute paid campaigns across Google Ads, Meta, LinkedIn, and other digital platforms to drive qualified leads, product sign-ups, and measurable pipeline contribution.
• Content Marketing: Own the content strategy and calendar, including blogs, case studies, whitepapers, landing pages, email newsletters, and social media content, ensuring relevance, authority, and discoverability across both human and AI audiences.
• Social Media Management: Manage Eloit's presence across LinkedIn, Instagram, Facebook, and YouTube for brand building, audience engagement, and community development.
• Marketing Analytics and Reporting: Establish, monitor, and report on marketing KPIs including cost per lead, conversion rates, organic traffic, campaign ROI, and marketing-attributed revenue; present insights regularly to leadership.
• Product Launch and GTM Support: Lead marketing execution for product launches, coordinate go-to-market plans and equip sales teams with collateral and inbound lead pipelines.
• Brand Governance: Ensure all marketing communications, digital assets, and campaigns are consistent, on-brand, and compliant with Eloit's messaging guidelines.
• MarTech Stack Management: Oversee the marketing technology stack including HubSpot, analytics platforms, and reporting tools; drive adoption and optimisation across the team.
• Cross-functional Collaboration: Work closely with Product, Engineering, Customer Experience, Sales, and Leadership teams to align marketing activity with product roadmaps and business objectives.
• CEO Collaboration: Work directly with the Chief Executive Officer on brand positioning, strategic marketing direction, and high-priority growth initiatives.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field; a postgraduate qualification is an advantage.
• Experience: 4-6 years of hands-on digital marketing experience, with at least 2 years in a team lead role, preferably within a SaaS or technology company.
• HubSpot Proficiency: Strong hands-on experience with HubSpot Marketing Hub, including workflows, email campaigns, forms, landing pages, lists, and reporting; HubSpot Marketing Hub certification is strongly preferred.
• Account-Based Marketing: Demonstrated experience designing and executing ABM programmes targeting institutional or enterprise accounts, with the ability to personalise outreach at scale.
• SEO / AEO / GEO Expertise: Demonstrated knowledge of traditional SEO practices alongside emerging disciplines including Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for AI search platforms.
• Performance Marketing: Proven experience managing paid campaigns across Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
• Content and Copywriting: Strong ability to craft and commission compelling, audience-specific content for digital channels, with an understanding of how to write for both human readers and AI retrieval systems.
• Analytics and Data Literacy: Proficiency in Google Analytics (GA4), Search Console, and campaign analytics platforms; ability to interpret data and drive optimisation decisions.
• Leadership Capability: Demonstrated ability to lead, develop, and motivate a small marketing team in a fast-paced environment.
• Communication Skills: Excellent verbal and written communication skills in English; ability to present marketing performance to leadership clearly and confidently.
• Tool Familiarity: Working knowledge of tools such as Canva, Hootsuite, SEMrush, Ahrefs, or equivalent platforms.
• Certifications: HubSpot Marketing Hub certification preferred; additional certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing are an advantage.
• Creativity and Brand Sensibility: Innovative thinker with a strong eye for design consistency and brand quality across digital touchpoints.

Tech Stack / Tools

HubSpot Marketing Hub, Google Analytics (GA4), Google Search Console, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, SEMrush or Ahrefs, Canva, Hootsuite or Buffer, Microsoft 365, Power BI (advantageous)

Why Eloit?

At Eloit, you will not just be doing a job; you will be part of a mission. We build technology that impacts thousands of schools, students, and faith communities across the globe, and every person on our team plays a real role in that story.

We are a decade-old, London-headquartered Global SaaS / Software Product company with a passionate team in Kochi, India, building world-class platforms trusted by 700+ institutions across 4 continents. We move fast, we build things that matter, and we invest in the people who make it happen.

• Global impact from Kochi, India
• Work on multiple SaaS products across education and faith-tech verticals
• Collaborative, values-driven culture rooted in purpose
• Real ownership, real responsibility, real growth
• Work directly with leadership and shape the company's digital narrative
• A place where your ideas are heard and your work is visible

Compensation and Benefits

• Health Insurance
• Life Insurance
• Provident Fund
• Day Shift
• Values-driven and mission-oriented work culture

How to Apply?

Interested candidates should submit a detailed resume and a cover letter explaining why they are a good fit for this role.

Email: jobs@eloit.com

Subject Line: Lead - Digital Marketing

Know more about Eloit: www.eloit.com

Benefits

• Health insurance
• Provident Fund

Application Question(s):

• What is your last drawin salary?
• What is the notice period you need to serve?

Experience

• Digital marketing: 3 years (Required)

Work Location: In person