Content Specialist (Demand Generation)

Demand Generation Content Specialist

This role isn't for everyone.

At Intrigue, we're on a mission to Empower Leaders to Strengthen Communities by becoming the gold standard in marketing that landscape entrepreneurs trust to grow their businesses.

Every week, thousands of landscape business owners turn to our podcasts, webinars, articles, client stories, and events for practical advice they can apply to build healthier businesses and stronger teams.

We're looking for someone who wants to help more entrepreneurs discover that work.

This isn't a client-facing agency role. This is an opportunity to help build the demand generation engine behind Intrigue's growth.

We're not looking for someone to simply produce content. We're looking for someone who sees a podcast and immediately starts thinking:

• What's the story that will stop someone scrolling?
• What problem does this solve for a landscape entrepreneur?
• How do we turn one conversation into a month's worth of valuable content?
• How will we know it actually worked?

If those questions energize you, keep reading. If they don't, you shouldn't apply for this role.

What You Will Own

You'll help more landscape entrepreneurs discover Intrigue, trust our expertise, and take the next step in their growth journey.

That means you will:

• Turn podcasts, webinars, interviews, and conversations into blogs, emails, LinkedIn posts, videos, landing pages, case studies, and other marketing assets.
• Build and improve campaigns that attract, educate, and nurture the right audience.
• Experiment with AI and modern marketing tools to improve quality, speed, and consistency.
• Measure what works, learn from what doesn't, and continually improve.
• Help build systems that make our marketing more effective as we grow.

You'll probably thrive here if you...

• Take ownership instead of waiting for direction.
• Care more about business outcomes than publishing content.
• Love writing, storytelling, and creating content that people genuinely want to consume.
• Learn quickly and enjoy improving your craft.
• Appreciate candid feedback because it helps you grow.
• Follow through on commitments and communicate proactively.
• Like building systems—not just maintaining them.

This role probably isn't for you if...

• You need detailed instructions before getting started.
• You'd rather maintain existing processes than improve them.
• You measure success by how much content you publish instead of the value it creates.
• You avoid difficult conversations or constructive feedback.
• You prefer someone else deciding what's most important every day.
• About Intrigue

We're a purpose-driven marketing company with a mission to Empower Leaders to Strengthen Communities. We're about 30 people and growing.

We're building something ambitious, and our systems are still evolving. That means you'll have a lot of freedom, and a lot of responsibility.

We care less about whether you've used every marketing platform and more about how you work. We value people who take ownership, follow through on commitments, learn quickly, communicate openly, and care deeply about creating meaningful outcomes for real businesses.

This won't be the easiest job you'll ever have. You'll be challenged. You'll receive candid feedback. You'll be expected to grow.

But if you're excited by meaningful work, continuous learning, and helping build something exceptional alongside people who genuinely care, we'd love to hear from you.