Marketing Content Specialist

Content Marketing Strategist

This role is in-office/hybrid. You must be able to work in Guelph, Ontario in order to apply.

At Intrigue, we're on a mission to Empower Leaders to Strengthen Communities by becoming the gold standard in marketing that landscape entrepreneurs trust to grow their businesses.

We're looking for a Content Marketing Strategist who understands that great content isn't measured by page views or how much gets published. It's measured by whether it helps generate qualified leads, build trust, and grow healthier businesses.

This is a client-facing role where you'll work directly with landscape business owners to develop and execute content marketing strategies that improve organic visibility, attract qualified traffic, and support long-term business growth.

This is not primarily a writing role. You'll have meaningful ownership, candid feedback, and high expectations. You'll manage multiple clients, make decisions without waiting for perfect information, and be expected to continuously improve the quality of both your work and our clients' marketing.

What You Will Do

• Develop content marketing strategies that support client business goals.
• Work directly with clients to identify opportunities for organic growth and lead generation.
• Create, edit, and optimize content across websites, blogs, email, and social media.
• Improve AI-assisted and human-written content to meet Intrigue's quality standards.
• Collaborate with SEO specialists, designers, developers, and account managers to deliver exceptional client outcomes.
• Monitor content performance, identify opportunities, and recommend improvements based on results.

What We're Looking For

You'll likely be successful in this role if you have experience with:

• Content marketing, SEO, and lead generation.
• Developing content strategies that support business growth.
• Creating content that improves organic visibility and attracts qualified traffic.
• Managing multiple priorities while maintaining exceptional quality.
• Communicating confidently with clients and building trusted relationships.
• Applying feedback, learning quickly, and taking ownership of your work.

We're a purpose-driven marketing company of approximately 30 people with ambitious goals, evolving systems, and high standards.

We care less about having every answer and more about how you approach your work. We value ownership, follow-through, curiosity, continuous learning, and people who genuinely care about helping clients succeed.

This won't be the easiest marketing role you'll ever have. But if you're excited by meaningful work, continuous learning, and helping landscape entrepreneurs build healthier businesses, we'd love to hear from you.