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Job Description
Greeting from Infosys BPM Ltd,
We are hiring for the Marketing Automation position.
Please go through the job description provided below:
Location: Pune, Bangalore, Hyderabad, Chennai, Noida
Shift details: Willing to work in UK/ US rotational shifts
Educational Requirements
- University (Degree) Preferred
Experience: 4+ years in SFMC
Associate, Marketing Automation
Marketing Automation
The Marketing Automation team is responsible for driving the overall development, design, build, execution, and measurement of campaigns and experiences in marketing automation platforms and tools. The Center of Acceleration for Marketing Automation delivers on our objectives by bringing to life client journeys across channels, building experiences that drive engagement, and streamline automation processes across B2B, B2C, and Nuveen audiences. Marketing Automation professionals are responsible for working collaboratively with cross-functional teams, including marketing, sales, and IT.
Key Responsibilities and Duties
The Marketing Automation Associate will be responsible for enabling campaigns and customer experiences that support strategic marketing objectives through orchestrating customer journeys across distribution channels. This role will leverage the Salesforce Marketing Cloud, ecosystem, to deliver highly personalized, automated customer journeys across multiple audience segments. This individual works effectively with technology and business partners to define and implement marketing campaign requirements.
- Lead the development of campaigns in core marketing automation platform(s) to automate and optimize customer journeys across channels.
- Collaborate with sales, marketing, and analytics teams to ensure successful integration of marketing automation as part of the overall client experience
- Marketing Automation solution development including building journeys, writing queries, building data extensions, writing AMPscript and knowledge of SSJS
- Design marketing automation programs including Triggered Sends, Automation Studio Activities, Platform configuration, multi-channel integrations, audience segmentation and other components to enable automation of marketing campaigns
- Monitor journey and campaign execution metrics, tracking and analyzing performance to generate insights to share back with cross functional teams focused on client engagement
- Partner with Analytics team to establish and monitor KPIs and to provide performance analysis, including recommendations to improve outcomes
- Partner with Technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
- Oversee user testing and QA processes to ensure quality and integrity of automated programs
- Research, test and apply best practices to improve marketing automation performance
Preferred Qualifications
- 2-5 years' experience in marketing automation, demand generation, and/or marketing operations
- Bachelor's degree in engineering, Science, or a related field
- Hands on experience with SFMC marketing automation platforms and tools
- Deep understanding of marketing automation platforms to build workflows, create email marketing campaigns, and deepen customer engagement
- Excellent analytical skills with the ability to analyze data and metrics to identify trends and insights that inform campaign optimization and strategy
- Strong collaboration skills and ability to work cross-functionally with marketing, sales, and IT teams
- Excellent written and verbal communication skills
Additional Responsibilities and Duties:
- Architect automation solutions leveraging SFMC platforms and tools to increase lead generation, lead nurturing, and customer retention
- Develop reusable marketing content leveraging SFMC content builder aligning with content automation strategies
- Design SF Marketing Cloud Personalization components enabling engaging customer experience
- Design SF Automation Studio automation workflows based on business and technology requirements
- Implement omni channel customer experience leveraging SFMC platform components and tools
- Collaborate with marketing, sales, and IT teams to align on strategy, optimize performance, and build customer journeys
- Monitor and analyze campaign performance metrics and use data-driven insights to optimize future campaigns and improve ROI
Regards,
Infosys BPM Recruitment team.
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