Paid Search (PPC) Assistant Marketing Manager

Role Overview:

You will be responsible for developing, implementing, and refining Paid Search PPC activity to generate and cultivate prospect demand for Personal Investing Products and Services. Your role will involve supporting the Search Marketing Manager in defining an integrated search strategy encompassing both Search Engine Optimisation (SEO) and PPC. You will work towards delivering prospect acquisition growth and ensuring that campaigns align with business goals.

Key Responsibilities:

• Assist in the development and implementation of the Search strategy and annual PPC Plan to drive prospect demand and grow new prospect acquisition.
• Manage and optimize PPC campaigns executed via Digital Agency on Google and Bing Ads to drive optimal visibility, efficiencies, and conversion rates.
• Collaborate with core stakeholders across Marketing and the broader business to ensure a cohesive marketing strategy and effective landing pages.
• Conduct regular detailed keyword research and analyze competitor strategies to gain market insights and maintain a competitive advantage.
• Monitor and report on campaign performance, making data-driven recommendations for improvement.

Qualification Required:

• Proven PPC account management experience, including a strong understanding of Google Ads and Bing Ads.
• Basic knowledge of SEO (Search Engine Optimization) would be advantageous.
• Proficiency in using analytics PPC tools and developing reporting.
• Excellent written and verbal communication skills to convey information effectively.
• Strong organizational skills with attention to detail in project and campaign management.
• Passion for personal development and upskilling in technical expertise and core competencies.
• Experience working within Financial Services and understanding of UK FCA compliance requirements would be advantageous.

Additional Company Details:

With a global presence in more than 25 locations, Fidelity International (FIL) provides investment services and retirement expertise to a diverse range of clients, from central banks and financial institutions to wealth managers and private individuals. The Customer Growth and Retention Marketing Team at FIL plays a crucial role in developing and deploying strategies to accelerate revenue generated from prospects, investors, and members, aiming to become their trusted Pension and Investment Platform of choice. The company values employee wellbeing, personal development, and offers a comprehensive benefits package to support your growth and work-life balance. Visit careers.fidelityinternational.com to learn more about the company's work and dynamic working approach. Role Overview:

You will be responsible for developing, implementing, and refining Paid Search PPC activity to generate and cultivate prospect demand for Personal Investing Products and Services. Your role will involve supporting the Search Marketing Manager in defining an integrated search strategy encompassing both Search Engine Optimisation (SEO) and PPC. You will work towards delivering prospect acquisition growth and ensuring that campaigns align with business goals.

Key Responsibilities:

• Assist in the development and implementation of the Search strategy and annual PPC Plan to drive prospect demand and grow new prospect acquisition.
• Manage and optimize PPC campaigns executed via Digital Agency on Google and Bing Ads to drive optimal visibility, efficiencies, and conversion rates.
• Collaborate with core stakeholders across Marketing and the broader business to ensure a cohesive marketing strategy and effective landing pages.
• Conduct regular detailed keyword research and analyze competitor strategies to gain market insights and maintain a competitive advantage.
• Monitor and report on campaign performance, making data-driven recommendations for improvement.

Qualification Required:

• Proven PPC account management experience, including a strong understanding of Google Ads and Bing Ads.
• Basic knowledge of SEO (Search Engine Optimization) would be advantageous.
• Proficiency in using analytics PPC tools and developing reporting.
• Excellent written and verbal communication skills to convey information effectively.
• Strong organizational skills with attention to detail in project and campaign management.
• Passion for personal development and upskilling in technical expertise and core competencies.
• Experience working within Financial Services and understanding of UK FCA compliance requirements would be advantageous.

Additional Company Details:

With a global presence in more than 25 locations, Fidelity International (FIL) provides investment services and retirement expertise to a diverse range of clients, from central banks and financial institutions to wealth managers and private individuals. The Customer Growth and Retention Marketing Team at FIL plays a crucial role in developing and deploying strategies to accelerate revenue generated from prospects, investors, and members, aimi