Digital Marketing Manager | Work from Home

Marketing

96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. Reporting to the Senior Manager, Digital Performance Marketing, the Digital Marketing Manager will be accountable for driving marketing ROI for TD Insurance. Ultimately accountable for the budget across paid tactics, the Manager's objective is to leverage these paid channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.

Develop and execute on SEM strategies, insights generation, measurement and reporting, ensuring the SEM plays a role in supporting the customer journey and optimizes for the customer journey in recognition of all digital marketing channels

Leverage extensive social media expertise and current best practices to lead the planning and execution of social media strategy

Manage the SEM, display advertising and social media budget, optimize KPI's across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD's digital marketing capabilities and other tactics to drive efficiencies.

Optimize the end-to-end campaign (including segments, creative, content, networks, channels, tactics, etc) on an ongoing basis in real-time.

Partner with Integrated Marketing Planning, Channels and the business to deliver on the aggressive sales goals and digital sales objectives for assigned Lines of Business.

Provides input into integrated marketing strategies and plans, including annual forecast.

Provide ongoing insights on performance and reporting of results for all paid marketing programs, relative to YoY and forecast.

Stay on top of industry trends and all applicable technologies, including developments in - Ad Display, Social media, SEM, SEO, and online consumer behavior.

Accountable to follow TD and Industry best practices for winning in search, to drive high quality traffic that leads to conversion

Understands and is intimately aware of competitive activity in paid search, ensures that the SEM campaign is set-up for delivering competitive advantage.

Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance

Produce & manage keyword research, technical, content and SEM audits - analysis and optimization recommendations

As part of TD's Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Minimum 7 years of digital marketing experience across key channels such as ad display, social media and paid SEM with a clear focus on leveraging data to drive business results.

Proven experience running performance marketing campaigns through digital, including display, programmatic, social, SEM and driving performance through digital experiences.

Proven experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.

Experience with managing social communities, developing, leading and executing social media strategies and analyzing and reporting results.

Practical experience developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.

Experience utilizing digital marketing technology to drive personalized and targeted experiences across touch points in paid digital channels.

Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; Understanding of financial institutions product offerings would be an asset.

Deep understanding of Adwords and DoubleClick with preference for Adwords certifications in Fundamentals, Search and Mobile Advertising.

Experience in performing SEM analysis and audits in order to facilitate optimizations and ultimately improve conversions.

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

We do our best to communicate outcomes to all applicants by email or phone call.

Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec only):