Copywriter – Ad Creatives

Job Title: Copywriter – Ad Creatives

Company: Win In Life Academy (WILA), Novelty Skills Training (NST Dubai) and

CliniLaunch Research Institute

Location: Bengaluru, India

Employment Type: Full-time

About the Organization

Win In Life Academy (WILA), Novelty Skills Training (NST Dubai), and CliniLaunch Research

Institute are EdTech organizations focused on helping individuals build strong, career-

ready skills through industry-aligned training. Our programs span healthcare management

and technology, including AI & ML, Data Science, Cybersecurity, Cloud Computing, Digital

Marketing, Clinical Research, and more.

We focus on practical learning, mentorship, and career outcomes, enabling learners to

gain clarity, confidence, and job readiness in a competitive job market.

Role Overview

We are looking for a Copywriter who can create clear, engaging, and high-impact ad copy

across formats such as static creatives, carousel ads, and video/reel ads.

The role requires someone who can quickly understand the target audience, come up with

strong hooks and messaging, and translate ideas into concise, attention-grabbing copy

that supports marketing campaigns.

Key Responsibilities

• Write clear, engaging, and high-impact ad copy for static creatives, carousel ads,

and video/reel ads

• Create compelling headlines, hooks, and primary text variations for different ad

concepts

• Develop concise, scroll-stopping messaging tailored to different audiences
• Work closely with designers and video editors to align copy with creative visuals
• Adapt messaging for different brands (WILA, NST Dubai, CliniLaunch) while

maintaining consistency in tone

• Interpret briefs and translate them into effective ad copy
• Ensure all copy is clear, error-free, and aligned with brand communication
• Generate fresh ideas and angles for ad creatives on a regular basis
• Stay updated with general ad trends and content styles across platforms

Qualifications

Educational Background:

A bachelor’s degree in any discipline is required. Candidates with strong portfolios and

relevant ad copywriting experience will be preferred.

Experience

2+ years of experience in ad copywriting, preferably in EdTech, digital marketing agencies,

or similar industries.

Skills

• Strong ability to write clear, concise, and engaging ad copy
• Experience in writing for static ads, carousel ads, and short video/reel formats
• Good understanding of audience-focused messaging and content tone
• Ability to generate multiple creative ideas and variations quickly
• Strong attention to detail, grammar, and structure
• Ability to work in a fast-paced environment and meet deadlines
• Basic understanding of digital platforms (Meta, Google, YouTube) is a plus

What We Offer

• Opportunity to work in a fast-growing EdTech environment
• Exposure to real ad campaigns and creative processes
• Collaborative work culture with design and marketing teams
• Growth opportunities based on performance and creativity