Digital Marketing Specialist with Advanced SEO Skills

As a Digital Marketing Specialist at Aertsen Living, you will play a crucial role in owning the end-to-end content digital growth and performance marketing strategy across platforms. Your creativity combined with data-driven decision-making skills will be essential in driving brand visibility, engagement, and qualified lead generation to align with overall business growth objectives.

• **Content & Brand Strategy:**
• Own and execute the content and growth strategy across all digital platforms to enhance brand awareness, engagement, and lead generation.
• Define and maintain brand tone, voice, and visual direction for consistency across digital and offline touchpoints.
• Plan, execute, and optimize monthly content calendars for platforms like Instagram, Facebook, LinkedIn, Pinterest, Reddit, and more.
• Develop quality blog content aligned with SEO strategies and brand positioning.
• Manage website content via WordPress, ensuring SEO best practices and content consistency.
• **Creative Direction & Production:**
• Conceptualize and lead photoshoots, testimonial shoots, and video productions, including post-production direction.
• Provide clear direction on platform-specific video formats based on audience behavior and performance insights.
• Launch video-led campaigns focusing on lead generation, brand trust, and conversions.
• Oversee the creation and quality control of various marketing collaterals including social media creatives, banners, brochures, and more.
• Collaborate effectively with designers on graphic design and print branding.
• **Performance Marketing & Growth:**
• Plan, execute, and optimize Meta Ads and Google Ads campaigns with expertise in audience targeting, creative testing, and CPL optimization.
• Analyze campaign performance, lead quality, CAC, and ROI; continuously optimize based on insights.
• Implement A/B testing strategies across creatives, landing pages, and campaigns.
• **Market Intelligence & Business Impact:**
• Conduct competitive analysis to benchmark brand positioning, content strategy, and ad performance.
• Stay updated on market trends, platform updates, and emerging content formats for a competitive advantage.
• Analyze marketing data for business forecasting and collaborate with teams to align campaigns with revenue targets.

Your qualifications should include:

• Proven experience in growth marketing, content strategy, and performance advertising.
• Strong knowledge of Meta Ads Manager, Google Ads, and WordPress.
• Understanding of SEO fundamentals and blog content optimization.
• Analytical mindset to translate data into actionable strategies.
• Knowledge of branding, graphic design principles, and print production.
• Excellent communication and project management skills.
• *Educational Qualifications:**
• Masters degree in Marketing Communications or related field.
• 3-4 years of digital marketing experience, specifically in successful SEO campaigns.
• Previous involvement in interior design or related industries is advantageous.

At Aertsen Living, we offer medical benefits, provident fund, health insurance, work-life balance with weekends off, 12 days of annual vacation, and a fun work environment. Join us in creating dream homes and delivering an unmatched customer experience! As a Digital Marketing Specialist at Aertsen Living, you will play a crucial role in owning the end-to-end content digital growth and performance marketing strategy across platforms. Your creativity combined with data-driven decision-making skills will be essential in driving brand visibility, engagement, and qualified lead generation to align with overall business growth objectives.

• **Content & Brand Strategy:**
• Own and execute the content and growth strategy across all digital platforms to enhance brand awareness, engagement, and lead generation.
• Define and maintain brand tone, voice, and visual direction for consistency across digital and offline touchpoints.
• Plan, execute, and optimize monthly content calendars for platforms like Instagram, Facebook, LinkedIn, Pinterest, Reddit, and more.
• Develop quality blog content aligned with SEO strategies and brand positioning.
• Manage website content via WordPress, ensuring SEO best practices and content consistency.
• **Creative Direction & Production:**
• Conceptualize and lead photoshoots, testimonial shoots, and video productions, including post-production direction.
• Provide clear direction on platform-specific video formats based on audience behavior and performance insights.
• Launch video-led campaigns focusing on lead generation, brand trust, and conversions.
• Oversee the creation and quality control of various marketing collaterals including social media creatives, banners, brochures, and more.
• Collaborate effectively with designers on graphic design and print branding.
• **Performance Marketing & Growth:**
• Plan, execute, and optimize Meta Ads and Google Ads ca