Global Performance Marketing Manager

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world's toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely worldwide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

About the Role

The Global Performance Marketing Manager will define the global blueprint for B2B growth, with two core mandates: Strategic Channel Leadership and AI-Driven Marketing Excellence.

You will be part of the Growth Marketing team and will partner closely with regional marketing leads, product marketing, analytics, and revenue teams to design scalable frameworks, operating models, and investment strategies across paid media, SEM, paid social, and emerging digital channels. You will lead the building of the roadmap and playbook for global growth translating business goals into integrated acquisition plans, building standardized testing methodologies, and ensuring consistency in execution across markets, with a focus on leveraging AI to accelerate content velocity and performance optimization.

This is a full-time, hybrid role which will require you to work from our San Francisco or Arlington, Virginia office 3 days per week.

Impact You'll Own:

• Global Strategy: Develop and lead the global performance marketing strategy across paid search, paid social, and programmatic, focusing on B2B pipeline generation.
• Investment & Planning: Lead quarterly planning cycles, including budget forecasting, scenario modeling, and determining investment trade-offs tied directly to revenue and LTV:CAC goals.
• AI & Experimentation: Lead the integration of AI tools to accelerate marketing asset production, personalization, and conversion optimization globally. Develop and execute standardized testing methodologies for channels and content.
• Cross-Functional Influence: Serve as the strategic liaison across Marketing Leadership, Regional Teams, Sales, and RevOps to align on priorities, metrics, and efficiency targets.
• Operational Excellence: Own standardized reporting, synthesize global campaign learnings, and develop playbooks to ensure consistency and scale across all markets.
• Develop and operationalize the global performance marketing strategy, prioritizing AI integration for efficiency, and ensuring tight integration with ABM programs.
• Manage the performance of global digital campaigns via paid channels (SEM, Paid Social, Programmatic), ensuring optimization against pipeline goals.
• Lead quarterly budget forecasting and investment allocation modeling.
• Partner with regional teams to localize global frameworks into market-specific plans.
• Own standardized reporting and synthesize campaign learnings for executive stakeholders.
• Drive incrementality testing strategies with Analytics (MMMs, geo-experiments).
• Lead the AI Strategy for content personalization and asset production workflows.
• Partner with Product Marketing, Sales, and RevOps to align messaging and conversion insights, particularly on target account engagement strategies.
• Develop standardized playbooks and reporting templates to drive operational excellence.
• Champion continuous improvement through experimentation and automation tooling.

What You Bring:

• 6+ years of experience in B2B performance marketing, including strategic contribution to multi-channel global acquisition programs.
• Bachelor's degree in Marketing or a related field.
• Expertise and proven success in Account-Based Marketing (ABM) strategy and execution.
• Success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC).
• Hands-on understanding of CRM/BI systems (SFDC, Looker/Tableau, Marketo).
• Expertise in paid search, paid social (especially LinkedIn), display; deep familiarity with ABM tools and techniques.
• Direct experience leveraging AI tools to enhance performance marketing workflows.
• Solid analytical acumen with experience in advanced measurement and experimentation frameworks.
• Demonstrated ability to collaborate cross-functionally and influence without direct authority.

What Makes You Stand Out:

• Ability to learn complex technical domains, especially how Planet's unique data assets fit within multimodal AI models.
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Excellent communication, interpersonal, and presentation skills, with an ability to engage and influence stakeholders.
• Ability to set a broader direction and bring cohesion across diverse marketing teams and regional leads.
• Familiarity with AI-first growth marketing strategies and implementing solutions to scale.

Benefits While Working at Planet:

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off

Compensation

The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Why we care so much about Belonging:

We're dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That's why Planet is guided by an ultimate north star of Belonging dreaming big as we approach our ongoing work. If this job intrigues you, but you're thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don't just fill positions, we aspire to fulfill people's careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you're excited to come along for the ride.